Essay on Utilitarianism by John Stuart Mill - 2810 Words

Utilitarianism by John Stuart Mill John Stuart Mill, in his Utilitarianism, turns morality into a practical problem. His moral theory is designed to help one evaluate his moral principles and senisibilites and be able to ajudicate conflictions in moral conflicts. Mill postulates that actions are right so far as they tend to promote happiness and minimize pain. This theory manifests itself as an impartial promotion of happiness. Morally right actions are ones which promote the greatest happiness for the greatest number number of people and reduce pain. Utilitarian moral theories need to be coupled with theories of well-being, so that we can point to what is being maximized through the moral theorys operation. Mills moral theory is†¦show more content†¦Experientialism and the Desire Theory are not totally in conflict with what Mill writes about well-being. In fact there are certain times when Mills adherence to the Substantive Goods Theory is put into doubt because of cewrtain ideas of the former two which supp ort what Mill says. Despite such similarties, the Substantive Goods Theory manifests itself as a better fit for what Mill says about well-being and how society should encourage people to pursue well-being. Additionally, that theory is consistent with my personal beliefs about what it means to lead a good life. In Utilitarianism, Mill addresses many objections to his general moral theory of promoting happiness and decreasing pain. Through Mills rebuttals to the objections, his ideas about well-being become clear. Although his moral theory is important to understand the basis upon which his ideas about well-being sit, they miust stand alone so that one can determine to which theory of well-being Mill adhered. Mills ideas about well-being spring from his explanation of the difference between contentment and true happiness. Leading up to his ultimate discussion of the distinction, Mill attempts to clear up misunderstandings about what pleasure and happiness are. The swine objection involves misunderstandings about pleasure and the difference between animals and humans, and Mill addresses it in clearing up the misunderstandings. The objection claims thatShow MoreRelatedUtilitarianism, By John Stuart Mill And Utilitarianism880 Words   |  4 Pagessometimes hard to define, but with John Stuart Mill and Utilitarianism it is a little bit easier. Utilitarianism is an easy one, for the reason that it is defined by the greatest happiness for everyone involved. Sometimes it does not always make everyone content, but if you look at it as a whole it makes sense. Mill says that we have to look at the bigger picture. One person’s happiness affects another’s and so on. Utilitarianism is a moral theory that John Stuart Mill, the philosopher, formulated toRead MoreUtilitarianism, By John Stuart Mill1365 Words   |  6 Pages In John Stuart Mill’s book Utilitarianism, he argues for the defense of utilitarianism, an age old theory originally developed by Jeremy Bentham that states the proper course of action is the one that maximizes happiness. The course of action that maximizes general happiness is also the only true standard for moral assessment. Mill also introduces the idea of ‘first principle’ which states that it is not acceptable for individu als to characterize actions as either ‘good’ or ‘bad’, because it isRead MoreUtilitarianism, By John Stuart Mill1372 Words   |  6 PagesAct Utilitarianism is a long standing and well supported philosophical argument that when boiled down to its most basic elements, can be described as creating â€Å"the greatest good for the greatest number† (122). Such was the sentiment of John Stuart Mill, one of act utilitarianism’s (also known as just utilitarianism) greatest pioneers, and promoters. Mills believed that his theory of always acting in a way that achieved the greatest net happiness was both superior to other philosophical theories andRead MoreUtilitarianism By John Stuart Mill1805 Words   |  8 PagesIn his book Utilitarianism, John Stuart Mill presents his exposition and his major defenses of the philosophy of utilitarianism. Utilitarianism, a theory in ethics developed by the philosopher Jeremy Bentham, focuses on a concept of utility that focuses on deciding if actions are morally right or wrong by analyzing the pleasure and pain they cause. In other words, if an action causes primarily pleasure for all parties, then it must be good and right; however, if it causes pain for the parties involvedRead MoreUtilitarianism, By John Stuart Mill1599 Words   |  7 PagesUtilitarianism is a doctrine in normative ethics that is outlined and defended by many philosophers, including the English philosopher John Stuart Mill as a standard to determine what are right and wrong actions. At its most basic claim, the right course of action one must take should be in the interest of maximizing what is known as utility. The right course of action is determined as being right if it maximizes the total benefit and happiness gained, while at the same time reducing the greatestRead MoreThe Utilitarianism By John Stuart Mill984 Words   |  4 PagesDecriminalize Drug use Utilitarianism as an example of consequentialism is a moral theory generally considered to have started in the late eighteenth century. In the book Utilitarianism by John Stuart Mill he defined the ethical theory stating that â€Å"†¦actions are right in proportion as they tend to promote happiness; wrong as they tend to produce the reverse of happiness†(7). The idea behind the theory is that people seek happiness, and that the ultimate goal of all human beings is to be happy.Read MoreUtilitarianism, By John Stuart Mill854 Words   |  4 PagesJohn Stuart Mill, among other things, was an English philosopher and economist who lived from 1806 to 1873. Mill grew up being immersed in the principles of utilitarianism. Mill’s essay on utilitarianism, titled Utilitarianism, was written to debunk misconceptions of and to provide support for the ideology. Mill’s essay and argument span five chapters, where his discussions range from definitions, misconceptions, re wards, methods, and validity. Utilitarianism is generally held to be the view thatRead MoreJohn Stuart Mill And Utilitarianism983 Words   |  4 PagesIn Utilitarianism actions are judged right and wrong solely on their consequence, and in order to assess this consequences, the only thing that matters is the amount of happiness and unhappiness caused and by calculating happiness and unhappiness caused, nobody’s happiness counts any more than anybody else’s. Utilitarian ethics is the most common form of ethics used today, it has thrived because two needs have been met by it. Firstly, end-based thinking is common and people have sought to improveRead MoreJohn Stuart Mill And Utilitarianism1202 Words   |  5 Pages I contend that the philosophy of John Stuart Mill and Utilitarianism can be used to show that society should will that genetic enhancement be morally acceptable if the adverse cognitive or emotional effects are outweighed by the benefits. Glannon argues tha t gene enhancement is morally objectionable because â€Å"there would be the unacceptable social cost of some people suffering from adverse cognitive or emotional effects of the enhancement.† Under Utilitarianism, society would likely deem that geneticRead MoreUtilitarianism By John Stuart Mill930 Words   |  4 PagesAnalysis Paper 2 In the essay â€Å"Utilitarianism† by John Stuart Mill, he explains his support for utilitarianism and argues any misconceptions of it. In his essay he talks about the difference between higher and lower pleasures and what significance they have in his utilitarian moral theory. His theory is based on the rule that â€Å"actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness.† Many people experience different kinds of pleasure

Janie Mae Crawford s Their Eyes Were Watching God

â€Å"Their Eyes Were Watching God† is a story of Janie Mae Crawford, an African- American woman who went through a lot of tough experiences in her life. Janie’s mother was absent from her life and her grandmother raised her. Although Janie’s grandmother’s intention was good in order to protect Janie, she forced Janie to marry at a young age. Janie has gone through life looking for a perfect love but nothing went her way. Janie was a loser in love but she was definitely a winner in life. Janie’s first marriage was with Logan Killicks. He is a white man who owned a 60 acres farm. Janie’s grandma married her off at a young age because she wanted Janie to be protected. â€Å"Tain’t Logan Killicks ah want you to have, baby, its protection. Ah ain’t gittin’ ole, honey. Ah’m done ole†¦ and mah head is ole and tilted towards de grave. Neither can you stand alone by yo’self† (Hurston). Janie’s ma rriage with Logan was an unhappy one. â€Å"Cause you told me Ah mus gointer love him, and, and Ah don’t. Maybe if somebody was to tell me how, Ah could do it.† (Hurston). She thought that she could learn to love her husband just as long as someone can tell her how. Logan was a very demanding husband who expected Janie to help him around the house and still tend to many things that he felt were â€Å"women’s chores† like being in the kitchen. Eventually, Janie got tired of Logan’s demands and ran off with Joe Starks. Joe Starks was a charming man who was travelling to Florida to fulfill his big dreams.Show MoreRelatedJanies Loves Essay948 Words   |  4 PagesZora Neale Hurston’s novel Their Eyes Were Watching God, she sets the protagonist, Janie Mae Crawford as a woman who wants to find true love and who is struggling to find her identity. To find her identity and true love it takes her three marriages to go through. While being married to three different men who each have different philosophies, Janie comes to understand that she is developed into a strong woman. Hurston makes each idea through each manâ€℠¢s view of Janie, and their relationship with theRead MoreQuest For Love : Their Eyes Were Watching God1302 Words   |  6 Pages Quest for Love Their Eyes Were Watching God is commonly praised and likewise studied for author Zora Neale Hurston s distinct and masterful writing that resulted in a beautiful quest for spiritual identity, soul-searching fulfilment and unconditional love pursued by the complex, strong and amorously passionate heroine Janie Mae Crawford. As readers are immersed in the Southern black rural world made vivid by Hurston s engaging dialect, it is apparent that the theme ofRead MoreTheir Eyes Were Watching God By Zora Neale Hurston Essay1273 Words   |  6 PagesIn the novel, Their Eyes Were Watching God, Zora Neale Hurston describes the life of Janie Mae Crawford, a mixed black and white woman living in the South during the early 1900’s. Due to her mixed heritage and her gender, Janie struggles to find her place in society, but she becomes determined to find true love. Throughout the novel, Janie develops relationships, both healthy and toxic, that lead her to achieving her ultimate goal of true love. Hurston uses Jamie’s quest for true love to enlightenRead MoreTheir Eyes Were Watching God1149 Words   |  5 PagesIn Their Eyes Were Watching God, Janie Mae Crawford, the Protagonist, is involved in three diverse relationships. Zora Neale Hurston, the author, explains how Janie grows into young woman through marriage, integrity, and love and happiness from her relationships with Logan Killicks, Joe Starks, and Tea Cake. Janie saw her life like a leaf in prodigious tree with things suffered, things enjoyed, and things done and undone. When Janie was a teenager, she used to contemplate under the pear tree andRead More The Role of Women in Chinua Achebes Things Fall Apart Essay3614 Words   |  15 Pagesconsequences of the absence of a moderating female principle in his fictions; 3) Achebes progressively changing attitude towards women s roles; and 4) feminist prospects for African women. In the context of this study, the Igbo people whom Achebe describes will represent the rest of Nigeria -- and a great many of the nations of Africa. Sociocultural Background Were Nigeria and Africa oppressively masculinist? The answer is, Yes. Ghana was known to have some matrilineal societies, such as the Akans;

Business Law for Torres Strait Islander Studies -myassignmenthelp

Question: Discuss about theBusiness Law for Torres Strait Islander Studies. Answer: Discussion of the Mabo vs Queensland case(No 2) In the notable Mabo vs Queensland case the High court of Australia passed the landmark judgment recognizing the native title in Australia. In this case the High Court of Australia held that the doctrine of terra nullius should not be applicable to situations which involve inhabitants even if such inhabitants were uncivilized (Moreton-Robinson 2015). The doctrine of terra nullius is a Latin term which means nobodys land. This principle of terra Nullius is used in the context of international law to describe any territory that may be acquired by the state. In Australia the English laws are imported in accordance with the aforementioned doctrine. It was further held by the court of Australia in relation to the Mabo vs Queensland case that the English laws will not be applied n circumstances where it is established that and was uninhabited or barren. The judgment of this landmark case gave effect to the customary laws which had been present at the time of settlement and had survived the reception of the English Law (Grace, 2015). Such customary laws included the indigenous land title and subsequent land rights to lands which had been extinguished by the Crown. In this caseEddie Mabo, David Passi and James Rice on behalf of all Mariam people had started proceedings in the Australian High Court in response to the Queensland Amendment Act 1982. The aforementioned act brought in action a system of making land grant on trust for all the indigenous inhabitants of the Torres strait and Aboriginals. However, the Mer Islanders refused accept such land grant. The plaintiffs Eddie Koiki Mabo, Reverend David Passi, Celuia Mapoo Salee, Sam Passi and James Rice claimed native title to the Murray Islands. The chief justice Sir Harry Gibbsreferred to the case for hearing in the Supreme Court on 27th February 1986 for the purpose of determining the facts of the case. The Supreme court judge who head the case was Justice Moynihan. This case was withheld when Eddie Mabo and the people of Meriam islands brought to the high court of Australia a second case challenging the constitutional validity of the Queensland Coast Islands Declaratory Act 1985. This second case which was brought to the High Court by Mabo and the people of Mer islands popularly came to be known as the case Mabo v. Queensland (No. 2). The judgment in the second case as passed by the High Court inserted in the Australian law the legal doctrine of native title (Davies, 2017). The High Court while giving the verdict recognized the that indigenous people of Australia had inhabited the lands of Australia for thousands of years and had enjoyed the rights of the land by their own customs and laws. However, they had been dispossessed from their land as colonization took place. The Court held that this disposition of the Australian Aboriginals underwrote the development of Australia as a nation. This case introduced a new doctrine which had replaced the old doctrine of terra nillius. It was also held that British claims of possession of Australian Territory were unjustified as it was based on a wrongful presumption that there was no law which governing the use of lands. The Nat ive Title Act 1993 (Cth) was passed in the following year of the judgment of the aforementioned case (Legislation.gov.au 2018). This act allowed the aboriginal Australians and the Natives of Torres strait islanders to claim rights to their lands and also claim compensation. Legal Effects of Mabo Case in Australian Law It can be stated that The Mabo cases in Australia are landmark cases. The judgment as passed in the cases was perceived as a victory to the indigenous Australians. However, the verdict was not well received by some indigenous people. A long battle had been going on between the indigenous Australians and the government of the commonwealth since the first settlers had settled in Australia and claimed the land by terra nullius even though the land was not uninhabited (Davies 2017). The indigenous Australians had been dispossessed even though they had a devoted relationship with the land and had set up families. In 1992 the following the decision of the Mabo case the High Court of Australia rejected the doctrine of terra nullius and had argued that the aforementioned doctrine had been wrongfully implemented by the colonizers to deprive the indigenous Australians of their right in their land (Kramer 2016). While rejecting the doctrine, the court recognized the native title had existed eve n before the colonizers had settled in the country. The judgment of the case came to be known as the Mabo decision andhas een regarded as a very controversial decision. However the decision raised a lot of controversy as no proper definition of the term native title had earlier existed in Australia (Duff 2017). However the mining and industrial sectors were not pleased with decision as it would require them to spend more money and time in acquiring leases. They feared that their application for leases might also get rejected. However the judgment was well received by the Australian Prime minister and the Aboriginal Australians. The Mabo Decision in the High Court awarded land rights to the Indigenous people. Although initially decision of the case seemed to create benefit for all indigenous Australian, however it did not benefit all indigenous Australians. According to the judgment, the process of claiming the land rights of indigenous Australians involved many requirements which must be fulfilled which seemed to be unfair to some of the indigenous people. Shortfalls of the current legal system with regards to Native Title Native Title issues often require parties claiming native title to prove a connection. It can be said that processing applications for claim of Native title usually takes many years and is a complicated process. The Native Title Act which was passed subsequent to the verdict given in the landmark case Mabo vs Queensland (No.2) to give rights to the indigenous Australians to claim their land. The purpose of the Native title act was to recognize the connection of the Indigenous Australians with their land. However, disputes related to Native Title can take years to be resolved in courts (www.smh.com.au 2018) Thus the critics of this act have asked the government of Australia to amend it. However, the aforementioned Act has created a division between the members of the aboriginal communities. This act has failed to take into consideration the perspective of the Aboriginal Australians. This Act gives effect to the rights of the Aboriginal Australians to claim their land and water. Howeve r in reality the act does not take into consideration within its realm advance aboriginal rights. It is even claimed by some indigenous Australians that the act does not approve indigenous rights and the act is deeply embedded in political institutions. One of the toughest requirements for claiming the rights of indigenous Australians is that claimants are required to prove a continuity of traditional customs and law on the land that is claimed since the time of European settlement (Kramer 2016). Native Title has been perceived as a weak title and in many cases the native title has been extinguished by surrender, action of the government and by previous free holding. Native Title of a land can only be claimed where no legal title of the land exists. Further it can be said that Native Title rights are usually non exclusive which gives the parties claiming such title little opportunity to actually access the land. The ongoing connection between the between the indigenous people and their land is often difficult to prove for the parties. Proving an ongoing connection is especially d ifficult when the native title has been extinguished by the process of urbanization and agricultural development. Further the law of claiming Native title requires a high level of evidence to be exhibited by every group of indigenous Australians regarding their traditional connection with the land which dates back to when sovereignty was asserted to the nation by the crown (Legislation.gov.au 2018). The future of Native Title The government of Australia has already declared that it will bring reforms to the Native Title Act 1993(Cth) in order to ensure that a sustainable and fair system creates social and economic opportunities for indigenous Australians (Legislation.gov.au 2018). In the Australian Institute of Aboriginal and Torres Strait Islander Studies (AIATSIS) Native Title Conference which took place in Townsville, the future of Native title was discussed which was attended by Attorney-General Nicola Roxon and Minister for Families, Communities and Indigenous Affairs Jenny Macklin. It had been announced by minister Macklin, that a review of the native title organization was to be conducted for ensuring whether the system was benefiting the indigenous communities and people (Indigenous.gov.au 2018). The review would assess the roles and impacts of Native Title Representative Bodies and Native title service providers. The government of Australia had had announced the allocation of fund of 7.8 million dollars for the purpose of supporting the Native title groups. The Australian Law reform commission had conducted a review of the Native Title Act for the purpose of developing recommendations for a aw reform after consultation with the Australian Community. Reference List: Davies, C., 2017. Native title in Queensland twenty-five years post-Mabo.James Cook University Law Review,23, p.103. Duff, N., 2017. Fluid mechanics: the practical use of native title for freshwater outcomes.Fluid Mechanics: The Practical Use of Native Title for Freshwater Outcomes, p.85. Grace, J., 2015. Native title in Australia [Book Review].Ethos: Official Publication of the Law Society of the Australian Capital Territory, (237), p.44. Indigenous.gov.au. (2018).The Future of Native Title. [online] Available at: https://www.indigenous.gov.au/the-future-of-native-title [Accessed 17 Mar. 2018]. Kramer, J., 2016. (Re) mapping Terra Nullius: Hindmarsh, Wik and Native Title Legislation in Australia.International Journal for the Semiotics of Law-Revue internationale de Smiotique juridique,29(1), pp.191-212. Legislation.gov.au. (2018).Native Title Act 1993. [online] Available at: https://www.legislation.gov.au/Details/C2017C00178 [Accessed 17 Mar. 2018]. Mabo v Queensland (No 2) HCA 23, (1992) 175 CLR 1 Moreton-Robinson, A., 2015.The white possessive: Property, power, and indigenous sovereignty. University of Minnesota Press. Wetherall, C. (2018).The future of Native Title. [online] The Sydney Morning Herald. Available at: https://www.smh.com.au/education/the-future-of-native-title-20130902-2t0ns.html [Accessed 17 Mar. 2018].

Promote Equality, Diversity and Inclusion Essay Essay Example

Promote Equality, Diversity and Inclusion Essay Essay 1. Be able to advance equality and diverseness in work with immature people. 1. 1Identify the current statute law and codification of pattern relevant to the publicity of equality and valuing of diverseness. SEN codification of pattern 2001 We will write a custom essay sample on Promote Equality, Diversity and Inclusion Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Promote Equality, Diversity and Inclusion Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Promote Equality, Diversity and Inclusion Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This act was created to beef up the rights of SEN kids and their parents to a mainstream instruction. The act was designed to do a difference to the instruction of SEN kids by leting them to hold entree to the educational installations available all kids. This is done by offering support tailored to the demands of the person and their households whilst taking the sentiment and wants of the kid into history with respects to any determinations made. It focuses on the demand for a partnership between the kid. their parents. instructors. bureaus involved in their attention ; with the demand for regular reappraisals and advancement studies. Educational act 2002- 2006 The educational act is designed to put out the duties of the caputs of all school environments. local educational governments and governors and to guarantee that all kids are provided a safe environment. The act is continuously update and in 2002 alterations were made with respects to the duties placed on governors and staff. In 2006 farther amendments were made to underscore the responsibility of schools to advance community coherence by working with other community administrations. A good illustration of this is â€Å"pop in† . set up by the school and the chapel in Marshchapel. where pupils and aged members of the community meet up on a hebdomadal footing to hold tiffin and portion narratives. Data protection act 1998 This at was written with respects to the maintaining and hive awaying of records and informations and it regulates the sharing of information. The act concerns both paper and electronic informations. Any administration which collects or shops information must be registered with the informations protection committee and the information they collect must merely be used for the intent which it was intended. To protect the information given by persons informations must stay on site in a locked cabinet or a watchword protected computing machine and must merely be portion with the consent of the person. Freedom of information act 2000 This act of the UK parliament defines the ways in which members of the populace may derive entree to authorities held information. The act creates a right of entree when requested by an person to information held by public governments. advancing openness and transparence whilst understating the hazard of injury to any single entity. Equality act 2010 The act is a consolidation of the legion arrays of complicated anti-discrimination Acts of the Apostless and ordinances already present in the UK. The chief organic structures of statute law incorporated into the act include the Equal Pay Act 1970. the Sex Discrimination Act 1975. the Race Relations Act 1976. the Disability Discrimination Act 1995. It focuses on beef uping the rights of all persons irrespective of age. disablement. gender ( with particular protections put in topographic point for pregnant adult females ) . relationship position. race. sexual orientation. faith or belief. With extra specifications put in topographic point for disablement that province employers and service suppliers are responsible for doing alterations to their workplaces to get the better of barriers experienced by handicapped people. Children Act 1989 and 2004 The Children Act 1989 was designed to assist maintain kids safe and good. It intends to assist kids to populate with their household by supplying services appropriate to the child’s needs. The act was updated in 2004 following the decease of eight twelvemonth old Victoria Climbie ; its intent was to do England a safer topographic point for kids and emphasised the importance of communicating between bureaus responsible for the public assistance of kids. It besides included counsel specifically aimed towards the assistance and public assistance of handicapped kids. Every kid affairs 2003 Following the decease of Victoria Climbie the authorities produced a paper titled Every Child Matters with the purpose that every kid. regardless of their background or fortunes should hold entree to the support they need. Below is the mission statement from that study. Every Child Matters. 2003 Be healthyEnjoying good physical and mental wellness and populating a healthy life style Stay safeBeing protected from injury and disregardEnjoy and achieveGetting the most out of life and developing the accomplishments for maturity Make a positive contributionBeing involved with the community and society and non prosecuting in anti-social or piquing behavior Achieve economic well-beingNot being prevented by economic disadvantage from accomplishing their full potency Race dealingss act 1976 and 2000 This act makes it illegal for school to know apart. straight or indirectly. They are expected to supply the same chances to all kids and to better academic developments across the board. Schools are required to hold their ain race equality policy which is linked into an action program and must advance equal chances and improved relationships between racial groups 1. 2Explain the importance of advancing the rights of all kids and immature people to engagement and equality of entree. It is indispensable that all kids have full entree to all countries of instruction to let them to to the full develop in every manner possible. There is much statute law in pattern to help this including every kid affairs. the SEN codification of pattern and the disablement favoritism act. Schools are required to let every kid to follow an person acquisition program catered specifically to their personal demands. In add-on to this all kids have the right to an equal instruction in a mainstream school with the chances to play and larn together. There must be no favoritism for any ground towards any members of staff. parents or students. This attitude towards inclusivity non merely promotes better development both academically and socially but is besides a more efficient usage of resources. Each school must hold a codification of pattern in topographic point incorporating information associating to equal chances and a policy refering the schools patterns environing particular educational demands to protect and profit all pupils and staff. Schools should concentrate on the single demands of all pupils and let chances for them to go incorporate with non merely their equals but the local community. There are certain groups that may be more vulnerable to exclusion or segregation. These groups include households who hold English as a 2nd linguistic communication. pupils who are gifted and talented or are new to the school. In add-on to these. households who are of a cultural or cultural minority. parents whose positions and values differ from that of the school or looked after kids may besides be susceptible to assorted signifiers of exclusion. It is of import that we are aware to handle all persons the same regardless of their beliefs. capablenesss or background. Children. staff and parents with particular educational demands can frequently be exposed to exclusion and unwilled segregation. It is critical that resources are put in topographic point to enable all persons to be to the full included in every facet of life and that all chances are available to them. 1. 3Explain the importance and benefits of valuing and advancing cultural diverseness in work with kids and immature people. Promoting cultural diverseness at an early age and exposing kids to a huge array of beliefs will profit them greatly as this cognition will forestall them from going individual minded. Educating kids about cultural differences will enable them develop a common regard for all beliefs and will demo them that all civilizations including their ain are valued. Knowing this will let kids to experience settled and secure within their environment. Schools are encouraged to implement a figure of schemes to guarantee that households from all cultural backgrounds feel welcome. regardless of their beliefs or background. These include: Without these methods of researching and observing a diverse scope of civilizations and beliefs kids may go closed off to the positions of others. Children and households who are in the minority may experience segregated or excluded. Children who feel this manner may so develop feelings of anxiety and malaise. which in bend will hold an inauspicious consequence on their ability to socialize and their academic development. 1. 4Interact with kids and immature people in a manner that values diverseness and respects cultural. spiritual and cultural differences. Observed in Puting 1. 5Demonstrate ways of using the rules of equality. diverseness and anti-discriminatory pattern in your ain work with kids and immature people. In my working environment I come into contact with kids from a assortment of different societal and cultural backgrounds. There are many households with differing and varied beliefs. which are celebrated and respected by staff. kids and their households likewise. All kids have the right to go to school and must be given the chance to be included in every facet of school life. In instances where kids have extra demands lessons and activities must be modified to give them the same chances as their equals. This may include the usage of extra resources or equipment specific to the scholars demands. Sometimes it may be necessary to seek add-on preparation to assistance and enrich the acquisition chances of a kid. for illustration larning makaton. how to utilize Braille or PECS ( image exchange communicating system ) which can be utile to pass on with kids who have a broad scope of communicating differences including autism. Sometimes extra support may be all a kid requires. or merely the clip to larn and complete undertakings at their ain gait. A kid utilizing PECS to bespeak a coveted point Simply put. anti-discriminatory pattern is making an environment where cipher experiences favoritism regardless of factors such as their race. gander. ability. civilization or ethnicity. It is the ability to give just intervention and equal acquisition chances to all persons. To pattern this in my school and schoolroom I must guarantee I treat those around me with trust and regard. Children who witness this positive attitude and the relationships it creates will mime my behavior and in bend will be able to make their ain unfastened and positive relationships. It is critical that I celebrate the differences and similarities between all people in our diverse society and actively pattern this in my day-to-day life and the manner I treat others. If I become cognizant of prejudiced remarks or actions made by others I must dispute this and where necessary study it to the appropriate individual.

Martha Washington Essays - George Washington, Daniel Parke Custis

Martha Washington Martha Washington lived a life full of love and sacrifice. She was born as a simple little girl Martha Dandridge to her plantation home in New Kent; she was married at 18 to become Martha Dandridge Custis. Still yet she was widowed at the age of twenty-six with two children and a land of over 17,000 acres to run on her own. Then she met a gentleman by the name of George Washington and Martha became the figure we know today as Martha Dandridge Custis Washington or Martha Washington. Martha was born on June 2, 1731 on the plantation near Williamsburg in New Kent, Chestnut Grove, to her father0, John Dandridge, and mother, Frances Jones Dandridge. She was the eldest daughter of the family and the spirited one. She enjoyed horseback riding, working in her gardens, sewing, dancing, she came to enjoy cooking, and it was said she had a great love for playing the spinet. Her father insisted that his children be educated, so he called for a tutor. The Dandridge children had lessons in the mornings before breakfast, Martha always dreaded them, especially spelling. She would much rather be out playing than sitting inside learning how some words were not spelled the same was as they sounded. Although these studies seemed like a waste of time then, later she would find that they would become quite useful. At the age of fifteen her mother was quite sure that she should learn to act like a lady and practice the etiquette of the day, she had began to help her mother with some of the chores around the house. It was also that same year that she was able to attend her first ball at Williamsburg. Young Martha Dandridge was extremely excited until she arrived at Williamsburg to find things quite different than what she expected and entered the ball to be terribly disappointed. She didnt know any of the other young ladies, who seemed to all know each other well, and she hadnt been prepared by the fashion of the day. She had made her dress herself and though it was of fine material it wasnt like that gowns imported from England that the other girls were wearing. She had not had her hair powdered like the rest of the girls, and she was completely miserable until she met Daniel Parke Custis. He seemed like an honest simple man in his thirties. He probably had an attraction to Marthas simple nature and beauty, Martha was about five feet tall with dark eyes and dark hair, so he asked her to dance. Suddenly simple Martha Dandridge had become the belle of the ball; she was dancing with one of the richest bachelors in Virginia. After a few years Martha and Daniel began to see more of each other and there was talk of an engagement, but first Daniel had to send off for his fathers permission to do so. Although Daniel was a man twenty years older than Martha was he was still under the rule of his father who had become bitter by his marriage and was angry with Daniel for refusing to marry the girl that his father had wished him to. Daniel came back to Martha with a grim look and had decided to give up; he thought it no use to argue with his father. His father was determined that he would not marry anyone that he didnt approve of, especially Martha for she wasnt even known; it was just impossible for his son to marry a nobody. Hurt, Martha went home to her mother in tears. She felt as if she wasnt good enough for the old man. She loved Daniel and wanted more than anything to be with him and the only thing that was stopping them was his father. The man who was miserable in his marriage and apparently wanted Daniel to be just as miserable as he was. Martha was scheduled to return back to New Kent that evening, but not if her mother and her cousin had anything to do with it. They had decided that Martha should stay two more weeks with her cousin Nat and his wife Dorthea, a very popular

WATERGATE SCANDAL essays

WATERGATE SCANDAL essays Watergate scandal refers to the series of illegal acts that President Richard Nixon and most of his administration made. It was against the liberal political opponents, their campaign and all of the rest who protest against his decision of war in Vietnam. Watergate was name of the building complex of Democratic National Committee in Washington D.C. On June 17th 1972, five men tried to break through the building but eventually they were arrested. The men were found with videos, cameras and wiretap telephone equipments. Later on it was found that they were working for none other than Nixon and the scandal was named after the building. President Nixon was ever worried of licking some of his policies to the public. So, he used to wiretap his own staff members telephone too. Despite of high management some of the policies regarding to the Vietnam War was licked, showing him as a guilty person, but the evidence was not strong enough to drag a President to the court. Instead Nixon established a group called CIA, which basically acts against the person or an organization that were against the president. CIA also played a vital role to re-elect Nixon on the election of 1972. It just trapped the opponent democratic leaders making a false rumor about them. Meanwhile Nixons administrations were taking millions and millions of dollars in the name of contribution and donation from big corporation which strengthen them economically. All of these things sum up to re- elect Nixon as a president once again. Though he wins the election, the case of Watergate burglar was on it peak at that time. The Watergate burglar went on trial and gave shocking news of Nixons connection with the scandal. Then the White house stopped the investigation as further can make a negative impact on Nixons presidency. After this the things went from bad to worse as people started to feel as if Nixon was abusing the law. Another nightmare came to Nix...

The Urban Scence Essay Example | Topics and Well Written Essays - 500 words

The Urban Scence - Essay Example lled outward expansion because people can simply build new settlements outside of old settlements, which is the same benefits and problems as lack of centralized planning of land use. Fiscal disparities and segregation between zones have benefits of allowing people be able to live near people of similar economic situation and industry, but at the cost of creating self perpetuating systems of oppression and poverty, because people from bad schools will continue to go to bad schools, have lack of access to services and so on. Question 2: There are a wide variety of anti-sprawl strategies that have been suggested to prevent sprawl. One of them is regional tax sharing: this means that taxes from upscale, somewhat sprawled areas will continue to be funneled into lower income areas where white flight and been causing emigration, thus limiting the effect of white flight because local services, school and so on will remain relatively good in inner-city areas, making them continue to have good schools, local services and cheaper property taxes that they would otherwise be able to do. Another is to create a regional planning committee which will coordinate growth and expansion, which is a good idea because there is simply no way to create a regional growth strategy without one. The fist strategy discussed in this article is to create a zoning boundary through which urban sprawl cannot go past. This will be a problem in a market based economy due to the fact that people will always pay higher rates to get where t hey want to go, which will create pockets of poverty and affluence wherever you go. Politicians only have a limited ability to fight sprawl, because they do not have control over areas outside of their control, and one of the fundamental aspects of sprawl is simply leaving the current boundaries and creating a new city/community. Regional planning councils, however, can mitigate this problem though not completely eliminate it. Question 3: There are a wide

U3 Discussion Coursework Example | Topics and Well Written Essays - 250 words

U3 Discussion - Coursework Example One can include or remove numerous group members, define various characteristics, configure exchange attributes and do bulk import from a CSV file at a single case. To comprehend the essential standards of access control, it is important to see how the accompanying terms are characterized in the setting of the right to gain entrance control model for Windows XP Professional. Each record is issued a SID when it is made. Access control instruments in Windows XP Professional recognize security principals by SID as opposed to by name. Data that depicts a specific security centrals character and abilities on a machine. In Windows XP Professional, all clients in an association exist in a particular security connection that is reclassified each time they log on. The security subsystem utilizes the security setting to figure out what a methodology and its strings of execution can do to protests on the machine, and who will be considered responsible for what they have done. An information structure containing the SID for a security vital, Sides for the gatherings that the security primary fits in with, and a rundown of the security chiefs rights on the nearby machine. A right to gain entrance token is made for each security central that logs on provincially at the machine or remotely through a system association. Each one procedure has an essential access token that it inherits naturally from its making methodology. The right to gain entrance token gives a security connection to the security centrals activities on the machine. It additionally gives a security setting to any application strings that follow up for the security chiefs benefit. Amasses that can be utilized to arrange clients and space objects, along these lines streamlining organization. Security gatherings permit you to allot the same security consents to substantial quantities of clients, for example, workers in a

What is applied anthropology and how did it emerge Essay

What is applied anthropology and how did it emerge - Essay Example As a consequence of this, the British were able to colonize large regions of the world during the colonial period. Before World War II began, the British colony had to change its tactics by engaging itself in more positive administrative arrangement that could be catalysts to strategic economic growth of its colonies. Heavy funding and underwriting began to stream towards social science exploration in African. This funding, ideally, was through a couple of mechanism, which included funding from foundation like the Rockefeller foundation and Carnegie Corporation. A portion of these funds permitted the anthropologists to liberate themselves from a prism relationship, including colonial emissaries and subjects. In the early 1940s, the British enacted an act that saw the provision of funds for social science explorations in the protectorates. The reason that social science reached were carried in out in the British colonies, was primarily shed light into the human society of Africa, which was apparently a lot less known. The results that were collected from these pragmatic researches provided anthro pologists with crucial information, which they transformed it later into compelling theoretical products (Chambers 2008, p54). In any case, without this transformation, the whole process would malformed. The researchers ensured that anthropology came out as a science, so that it would get full government support. However, if anthropology emerged as snot a science, there was no way it would have received any government support. This success saw an increase in total number of academic departments. Additionally, as the British ceased their operations in the colonies, applied anthropology began to erode gradually. However, applied anthropology was evidently not developed fully enough theoretically (Escobar 2008, p87). Apart from colonialist Europe,

The Battle of Taiyuan

The Battle of Taiyuan Tom Su The battle of Taiyuan includes: Battle of Pingxingguan battle, Tianzhen, Xinkou battle, battle of Taiyuan, battle of niangziguan. From October 1937 to November, during the Anti Japanese War, Chinese second troops with the Japanese army in North China in the north of Shanxi Province, the eastern and central regions of the large-scale strategic defense battle.[1] In the late summer of 1937; the Japanese Kwantung Army chief of staff under the command of Tojo E, the army set up headquarters in Toronto, with four brigade troops along the flat Suilu from mongolia. Pinghan way Japanese army Fifth Division at the head of the division under the command of Itagaki Shiro, from Huailai through Weixian County, Laiyuan to Baoding to coordinate operations. China, the national government in the second fight in each department in Weixian County, and Tian Zhen, Yanggao Pingxingguan, Datong in the near to the main assembly, in preparation for julebu and Japanese aggression army battle. Since September 5th the Japanese attack West , only twenty days, they occupied the city, the town of Datong, Jining, Yanggao and large area. Tianzhen Battle: battle from September 3rd started, more than 1 thousand and 500 Japanese troops began to attack the Kuomintang positions,In September 5th, 6, the Japanese aircraft, tanks, artillery, armored vehicles and step more than 3 thousand horsemen began to attack the town main position. In the attack, the Japanese army also used a gas bomb, in addition to the aircraft. The 400 regiment stationed in Panshan to resist, the end result was hopelessly outnumbered more than and 800 casualties, run out of ammunition and food supplies, and after  the Japanese breakthrough position.In September 9th, the fall of yanggao. The Japanese siege complex back to TianZhen. The posterior was amputated, commander Li Fuying ordered to leave,at12,Tianzhen fall, North Shanxi lost barrier. Pingxingguan Battle: in September 21st, the Japanese army Fifth Division twenty-first regiment in two infantry brigade from Hunyuan south to climb mountains, the seventeenth army attacked the defenders of positive, 23 day occupation group and then to twenty-first brigade Chengkou; from Lingqiu to the south, Pingxingguan from frontal attack, the KMT army was fighting thirty-third army seventy-third Division, 24 troops stormed again. Thirty-fifth army commander Fu Zuoyi rate reserve army 2 division reinforcements, the Japanese attack frustrated. The Eight Route Army in the 115th division division commander Lin Biao, deputy commander Nie Rongzhen led to a hit Lingqiu, Laiyuan in 685th, the main enemy lines, 686th, 687th regiment three regiment ambushed the Japanese army in Lingqiu County, favorable terrain of East Henan town Pingxingguan northeast highway on both sides of the mountain. In September 25th, the Fifth Division forty-second regiment of the twenty-first brigade and a large nu mber of baggage vehicles from Lingqiu to advance in the pre V area Pingxingguan, killed thousands of people, hundreds of vehicles were destroyed. The Japanese Army Second brigade, Fifteenth east post, 27 days on the second day of Ru Ru exports, exports fell. Japanese troops occupied Fanshi, the threat of Pingxingguan paranotum. 30 day and night, Pingxingguan garrison was ordered to withdraw to Mount Wutai. The Japanese army was in Pingxingguan westward to Daixian. Xinkou Battle: The Communist army and the Kuomintang army retreated to Xinkou, both sides of WuTaishan and the Yunzhonshan mountains, and the defense was favorable. In October 2nd, the Japanese army attacked Gouxian, and then pressed against Yuanping, defeating Jiang Yuzhens 196th brigade in thirty-fourth, December 1st, 50000 Japanese troops began in Xinkou assault, used more than thirty aircraft, forty artillery, and more than fifty tanks. 16, China to fight back, the Japanese slowdown. 19, China army successfully attacked Yangmingbao airport and destroyed 24 Japanese planes on the ground, because of air support, in 26 Japanese assault battalion China garrison line push back to Shijiazhuang through the Taiyuan railway. January 11th, the Chinese army to give up Xinkou, returned to Taiyuan. Niangziguan defense battle: The Kuomintang troops into East Shanxi Niangziguan area defense organization, positive for the seventeenth, thirtieth division, fourteenth army left, right by the third army, deputy commander of the second district chief Huang Shaohong command. In October 11th, the Japanese twentieth division of the occupation of Jingxing, a school of Niangziguan front, the main bypass in 13, captured the old customs. Yan Xishan is anxious to reinforce the north of Shanxi Province, sun Lianzhong rate of the twenty-sixth Route Army feedback Niangziguan, organized a counterattack, the Japanese fighters, but did not regain the old customs. 21, the Japanese twentieth division division commander Kawagishi Fuburo 109th division of reinforcements, to continue in the aviation support under the frontal attack of Niangziguan, covering twentieth division two commando moved southward. measuring the town of fish on the south side of Third Army breakthrough defense, and turn around to N iangziguan. Niangziguan garrison in full retreat, the Japanese teenage  boy along the west of the railway chase, blocking and repel Joseph forty-first army, the occupation of Shouyang in November 2nd. Japanese quickly approaching Yuci, The twentieth division troops baggage by Qigencun, has two times by the Eight Route Army 129th division. 26, the Japanese left about 4 Commando Brigade by endangering Taiyuan. In October 4th and 7, the Japanese army in a mountain by Guangyang 115th, 129th division of the Eight Route Army ambush. The battle of Taiyuan: In November 4th, Yan Xishan Fu Zuoyi was appointed commander of the Yugoslav capital Taiyuan, Wei commander in chief in the second front, determined to occupy Taiyuan Beijiao positions in Xinkou retreating troops, to withdraw the troops defending the Niangziguan eastern suburbs of Taiyuan, Yuci to promote the Japanese reinforcements to standby attack just thirteenth army, 7 army brigade in thirty-fifth is responsible for the damage. However, the two line is still based on the withdrawal of troops is not stable, the Japanese that followed, the order of chaos. 5, the Japanese accounted for 6 of Yuci Road, North Road, the Japanese at Taiyuan city wall, 7 sides of the Japanese siege to. Fight to the night, only more than 2000 defenders soldiers. The battle of Taiyuan is the Second World War Chinese army and Japanese army first front battle, but also Chinese Communist Party and the Kuomintang cooperation for the first time fighting, the Japanese army occupied Chines e slow speed, it consumes the Japanese Army forces broke the Japanese army strong. Bibliography Chen,C.Peter Battle of Shan Xi World war 2 Database 2004-2007.Accessed Fed 23.2017.www2db.com/ Akira Kakizawa Early Japanese Campaign in the 2nd Sino-Japanese war.Axis History forum Aug 2006.Accessed March 9 2017.www.forum.axishistory.com/ Long,F Battle of taiyuan.Nov 2015.Accessed March 9 2017.www.baike.baidu.com/ Xi,N Background and process of Taiyuan.March 2016.Accessed March 22.www.shanxi.sina.com.cn/ [1] Peter C. Chen. Battle of Shan Xi World War 2 Database. 2004-2007. Accessed February 23, 2017. www2db.com/ [2]

Everybodys All American :: essays research papers

Everybody’s All-American is the story of a famous football player who becomes an overweight middle-aged has-been. Gavin "the Gray Ghost" Gray is a legendary college football player who marries his homecoming queen sweetheart and embarks on a professional career full of difficulties. â€Å"The Gray Ghost† is a Louisiana football legend. There had never been a better, faster ball player, and everyone knows the hero is headed for pro football. To no one's surprise, Gavin marries his sweetheart, beauty queen â€Å"Babs.† He is a first-draft pick in the pros, as expected, and soon after that, the two begin their family. I was especially interested in this movie because I am, myself, a college athlete. This movie brought out the importance of having a life and goals other than playing a professional sport. Too many young athletes these days have unrealistic goals of going to the pros, while in actuality the chances of them doing so are next to impossible. Many athletes are in college just to play their sport, and do not care about their academic performance. Eventually, the limelight will fade and professional athletes will become has-beens left to reminisce about their â€Å"glory days.† Often in college, athletes will do just enough to get by and not care about what their academic performance means. Unfortunately, especially in some larger schools, preferential treatment for athletes does exist among the faculty. This also gives athletes the advantage at the time, but hurts them in the long run. In the movie, the ideal marriage of Gavin and Babs begins to come apart, when Gavin cannot deal with the loss of the glory he had in his youth.

Statistics 2

1. How large a sample was needed for the Voss et al. (2004) study according to the power analysis? Was this the minimum sample size needed for the study or did the researchers allow for sample mortality? Answer: After conducting a power analysis, the researchers planned a sample size of 96 patients for their study. The 96 subjects allowed for 30 subjects per group for the three study groups plus 6 subjects for sample mortality or attrition. 2. What was the sample size for the Voss et al. (2004) study? Was this sample size adequate for this study? Provide a rationale for your answer.Answer: The sample size for this study was N = 62. The power analysis indicated that a sample of 96 was needed and the 62 subjects in the sample were less than was projected by the power analysis. However, preliminary analyses after the 62 patients were enrolled revealed significant groups differences. Since significant group differences were found, then the sample size was adequate and no Type II error oc curred of saying the groups were not significantly different when they were. 3. What effect size was used in conducting the power analysis for this study?What effect size was found during data analysis and how did this effect the sample size needed for this study? Answer: A moderate effect size of 0. 33 was used to conduct the power analysis. During data analysis, the researchers indicated that significant group differences and large effect sizes were found for anxiety, pain sensation, and pain distress. Since a large effect size was found during data analysis, the sample size of 62 was adequate to detect significant group differences versus the 96 projected in the power analysis.The larger the effect size, the smaller the sample needed to detect group differences. 4. What power was used to conduct the power analysis in the Voss et al. (2004) study? What amount of error exists with this power level? Provide a rationale for your answer. Answer: The researchers set the power at the st andard 0. 8 or 80%. This is considered the minimum acceptable power to use in conducting a study. When power is set at 80%, then the possible error is 0. 0 or 20% or 100% – 80% = 20%. 5. If researchers set the power at 90% to conduct their power analysis, would there be less or more chance of a Type II error, than setting the power at 80%? Provide a rationale for your answer. Answer: If the researchers set the power at 90%, there is less of a chance for a Type II error than if they set the power at 80%. At a power of 90%, the chance of error is 10% or 100% – 90% = 10%. A power of 80% has a 20% chance or error or 100% – 80% = 20%.

Evoke vs. Invoke

Evoke vs. Invoke Evoke vs. Invoke Evoke vs. Invoke By Mark Nichol Evoke and invoke, two members of a small but powerful family of words relating to stimulus and response, have senses both similar and distinct. To evoke something is to call it forth, perhaps by bringing it to mind, or, synonymously with invoke, by summoning it (as in conjuration) or presenting it in support of an appeal (as when a rule or principle is invoked). Usually, invoke is used for the latter two meanings. The distinction is in the context; usually, something evoked is qualitative and intangible, whereas something invoked is material or practical. Meanwhile, the related words provoke and revoke are also potent in their own right. To provoke is to prompt anger or an action (and is thus, in a limited sense, a direct synonym of evoke and invoke), while revoke means â€Å"to take back or recall.† The root element common to this foursome, -voke, is an English form of the Latin stem voc-, from vox (â€Å"voice†), from which many words with the element voc-, such as vocal and vocabulary, are derived. (Voice itself is different in form because of its detour through French.) Another word with the voc- element is advocate, which means â€Å"to support vocally†; the noun form is identical. The noun forms for evoke, invoke, and their cousins provoke and revoke are identical, produced by omitting the letters k and e and adding the ending -ation resulting in evocation, invocation, provocation, and revocation which correctly suggests that vocation and avocation also share an etymological origin (respectively, they mean, â€Å"calling,† as in what work one is called to do in life, and â€Å"call away,† as in an activity one engages in outside of work). However, although avocados call to me, the word is unrelated; it’s from a Spanish alteration of ahuacatl, a word from the Nahuatl language, spoken by the Aztecs and by more than a million Mexicans. (I invite you to look up that word’s meaning yourself.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:The Yiddish Handbook: 40 Words You Should KnowAcronym vs. InitialismProverb vs. Adage

How to Make a Giant Bubble Using Dry Ice

How to Make a Giant Bubble Using Dry Ice All you need to make this giant bubble is dry ice, bubble solution, and either a little water or else tonic water and a black light (glowing liquid). You can make the bubble itself glow if you add a little highlighter ink to the bubble solution. The dry ice sublimates to form carbon dioxide gas, which expands the bubble.  Watch the video tutorial of this project. Materials dry icebubble solutionwater (or tonic water and a black light, if you want glowing liquid)glass or dish Make a Dry Ice Bubble Pour some water or tonic water into the container.Add a piece of dry ice. The dry ice will make bubbles in the liquid.Spread a film of bubble solution around the lip of the container.Use your hand or a piece of paper towel that has been wetted with bubble solution to smear bubble solution across the top of the container. I made a video of the project so you can see what to expect. How It Works Dry ice sublimates in air, meaning the solid carbon dioxide makes the transition to carbon dioxide gas. This process occurs much more quickly in water than in air. As the dry ice sublimates, the carbon dioxide vapor is caught inside the bubble solution. The bubble expands, but the cooled bubble solution does not evaporate quickly so the bubble lasts for a relatively long time. Sometimes conditions are right for the bubble to stabilize at a given size. This happens because carbon dioxide is able to diffuse across the bubble surface. Sublimating carbon dioxide expands the bubble, but when the bubble expands its walls become thinner and leak more. Since more carbon dioxide can escape, the pressure is reduced and the bubble has a tendency to shrink back again. As long as the solution doesnt evaporate too quickly, the bubble may remain relatively stable until the dry ice is nearly gone. At that point the bubble will become smaller.

They Need to Demonstrate Good Research and Presentational Skills, and Coursework

They Need to Demonstrate Good Research and Presentational Skills, and Advice them to Solve the Problem - Coursework Example Then comes the postal analogy rule; the acceptance of the offer when the offeree posts the letter but can this apply to fast instantaneous communication like e-mail. Lastly, is the counter offer which kills the original offer; terminates it. BODY 1) An invitation to treat is an indication of a willingness to conduct business, it is invitation to make an offer or commence negotiations. Courts have considered whether or not a communication was an invitation to treat in a wide variety of circumstances. The Advertisement which Peter places is an invitation to treat just like Partridge v Crittenden (1968), the advertisement of a bilateral contract and Carlil v Carbolic Smoke Ball Company (1893), was decided that an advertisement was a unilateral offer. 2) In Partridge v Crittenden The appellant placed an advertisement in the issue for 13 April 1967, of a periodical â€Å"Cage and Aviary Birds† with the words â€Å"Quality British ABCR †¦ Bramble finch cocks, Bramble finch hen s, 25s eachâ€Å". It was put under the general heading â€Å"Classified Advertisements. In no place was there any direct use of the words â€Å"offer for sale†. T, having seen the advertisement, written for a hen, which was sent to him and arrived on 2 May 1967, wearing a closed-ring. T was able to remove it without harm to the bird. The appellant was charged with unlawfully offering for sale a certain wild live bird, viz, a brambling, other than a close-ringed specimen bred in captivity, contrary to s 6(1) of, and Sch 4 to, the Protection of Birds Act, 1954. The justices were of opinion that the advertisement was an offer for sale, and that the brambling was not a close-ringed specimen bred in captivity because it was possible to put off the bird's ring. On appeal against conviction. It was held, the advertisement in the present case constituted in law an invitation to treat, not an offer for sale, and the offence which was charged against the appellant was not, therefore , established. While on the other hand; 3) Carlil v Carbolic Smoke Ball Company was decided on the different basis. The defendants, the proprietors of a some medical preparation called "The Carbolic Smoke Ball," issued an advertisement in which they promised to pay 100 to any person who contracted the influenza after having used one of their smoke balls, in a certain specified manner and for a specified time. The plaintiff, upon the faith of the advertisement, purchased one of the defendants' smoke balls, and used it in the manner and for the specified time, but nevertheless contracted the influenza. It was held that the above facts made a contract by the defendants to pay the plaintiff 100. In the event which happened; that such contract was neither a contract by way of wagering within 8 & 9 Vict. c. 109, nor a policy within 14 Geo. 3, c. 48, s. 2; and that the plaintiff was entitled to recover the sum promised. 4) The general rule is that acceptance is not effective until it is co mmunicated to the Offeror. This is sometimes expressed by saying that the acceptance cannot be made through silence and the offeror cannot waive communication if that would be to the detriment of the offeree . 5) This can be shown in the case Felt house v Bindley (1862). The plaintiff (F) brought an action against the defendant auctioneer (B) for the conversion of a horse. In December 1860, a conversation had taken place between F and his nephew (N) regarding to the buying of a horse

Crime Victim Processing on Stalking Assignment Example | Topics and Well Written Essays - 1000 words

Crime Victim Processing on Stalking - Assignment Example (If yes adequate details should be given. This will enable the attorney to determine the relationship between the mental condition of the patient and reliability of data (Turvey, 2008). According to the violent crime prevention act of 1994, the provision on community policing requires all citizens to provide adequate information on any particular crime. In accordance with these has any other citizen identified the perpetrator as a stalker? In accordance with the provisions in the violent crimes prevention act of 1994, thorough evaluation and assessment of the details given by the victim is required. This will enable the relevant authorities to determine the seriousness of the purported crime (Turvey, 2008). According to the doctor’s records, does the victim have any addiction to any narcotic drug? Has the victim been to any rehabilitation institution? If yes, how long was the rehabilitation process and when was it undertaken? Does the suspected perpetrator suffer from any psychological disorder? What disorder is it? What impact can such a disorder have on the judgment of the perpetrator? (A psychological disorder refers to any mental disorder affecting the lives of the perpetrator (Davies, Beech, 2012) According to medical records, does the perpetrator’s medical disorder result to any violent behavior? To what extreme can these violent behaviors in the victims reach? Can individuals with this disorder tend towards homicide or suicidal behavior? According to the doctor’s records, does the alleged perpetrator have any addiction to any narcotic drug? Has the perpetrator been to any rehabilitation institution? If yes, how long was the rehabilitation process and when was it undertaken? According to the provisions in the Violent Crime Control and Law Enforcement Act of 1994, has the perpetrator benefited from any crime prevention programs in this country.(if yes what were the impacts of the

Scaling Study Essay Example | Topics and Well Written Essays - 1000 words

Scaling Study - Essay Example The study is seen to be useful by instructors as feedback about their teaching, by students to select a particular course, and by university administrators for use in employee selection. The questionnaire is reliable in that the students were given the questionnaire at the end of the teaching session. The comments about instructor and course and suggestions about how to improve the course further establish the validity of the questionnaire. The students seem to be in a better position to comment and criticize the course content than the syllabus designers. The students center their attention on how well they were taught and what they learned. So the questionnaire is effective in understanding if the course and the instructor are on the right track: An evaluation often points to problem identification rather than problem solution, and thus should be considered one part of a continuous process of examination, adaption, improvement and evaluation. (Examples and Research on the Use of Questionnaires) The students were asked to determine the appropriateness of the recommended texts and the proposed aims and purpose of the course content. These questions received favorable ratings from the students. Barring a single student all the students found the course content very interesting and relevant. ... Almost all the students rated the instructor very poorly. The report showed that there was lack of enthusiasm in the instructor's way of teaching and he did not provide sufficient illustrations while teaching which made some students lose interest in the course. Also the instructor made little effort in helping the students who had difficulty in the course. The use of aids though helpful was not sufficient in illustrating the course contents. As a result the course was not difficult for those who are expected to achieve higher grades. But for certain students who found the course content very interesting but were not expected to achieve higher grades, the lack of effective teaching methodology made it very difficult to understand the course content. The students were also asked open ended questions as to what changes in the curriculum or the teaching method would be more effective. Almost all of them suggested little or no changes in the course content. But as far as teaching was con cerned there were many comments and suggestions. Thus the questionnaire was helpful in pointing out where the weakness lay. It helped in determining the need for a change in teaching methodology and not the course content. A systematic program of evaluation of teaching staff is more than a management information system, because the focus is value, worth, merit, and effectiveness and an interactive communication network among the parties (teaching staff and administrators) is a crucial part of an evaluation program. (Examples and Research on the Use of Questionnaires) Recommendations by students Questions like encouragement of class discussions by the instructor received poor ratings. Similarly use of aids and personal help to

Advertisment Essay Example for Free

Advertisment Essay â€Å"Someone’s trash is another person’s treasure.† Trash can be used to describe many things, things like objects dirty or worthless. We rarely think of trash to be used to describe a person for their worth or their looks. The media today tries to portray a â€Å"perfect† image of what a person should look like when in reality people are beautiful just the way they are. Nobody is trash. The advertisement that I choose was one that was promoting Gold’s Gym. The picture was of a black metal trashcan tilted ever so slightly to the left, but standing firmly in powdery whitish yellow beach sand. The trashcans shadow lays to the right of it assuming that it is a little past mid day. The background is bursting with colors ranging from white, blue, and green in the ocean and a baby blue in the sky with wispy clouds barely covering the sky. The main object in the picture is the trashcan. It is a black metal can with a yellow color wrapped around the middle third of it. In the yellow, a text is written in black and it says, â€Å"Keep Our Beaches Beautiful† and in smaller font says, â€Å"(and pick up the trash, too).† Finally, on the bottom â€Å"Gold’s Gym† is written in bold gold font, on the black trashcan, a little smaller than the other font. The colors are vivid in contrast, making the picture warm and it creates instant happiness. The bright yellow stands out from the black trashcan causing the observer to first focus on the trashcan and the writing. Once the observer reads what the trashcan has to say, they then look out onto the ideal ocean with the almost perfect sand that looks as playable as a puppy and as soft as a pillow. That is the view of beautiful. The ad has a double meaning to it. The trashcan is there to keep the beach clean from all the trash. Beautiful. The writing on the trashcan saying, â€Å"Keep our beaches beautiful† and then Gold’s Gym advertising written under that is promoting that people go and workout at the gym to be fit. Beautiful. What is beauty? According to this, the ad claims that at least a part of being beautiful is working out and looking fit. Is that really true beauty? People work hard to become that â€Å"perfect† image that society and the media has embedded in our minds. This was most likely a hugely successful ad, solely because it hit close to home with many people who have low self-esteem. â€Å"The ‘Beach body’ can be achieved by signing up for a year at Gold’s Gym,† is what people are thinking when they see this ad. The beach looks so beautiful in the ad that people become motivated enough to work out so they look â€Å"good† at the beach rather than being the â€Å"trash† on the beach. They just want to fit it and have a sense of belonging. Are people really trash? The ad sure thinks so. Even though the trashcan aspect is directed more so to the actual trash that is on the beach, it still symbolizes that people are trash if they are ugly. A person can become beautiful by attending Gold’s Gym, so why wouldn’t they just do that if that were all they needed to become beautiful? People nowadays are so focused on body image; women start having eating disorders in order to be â€Å"beautiful†, while men think they are only beautiful if they have a six pack or huge muscles. The advertiser at least thinks that he is good looking or fit in order to have credibility. They have a high sense of self-esteem because they think that being beautiful relates solely to a person’s appearance rather then as a whole, both inside and out. This ad is about more than just keeping beaches clean and promoting Gold’s Gym, it is about the image of people. The media has twisted the real image of people so much so that if a person doesn’t look good then they are called â€Å"trash.† Are people really trash?

The History and Future of Computers and the Internet :: Expository Essays Research Papers

The History and Future of Computers and the Internet The early history of mechanical computers really began to take off in the mid 1940’s. Between 1943-1946 the first true general purpose electronic computer was made. Constructed at the University of Pennsylvania the computer was named the ENIAC (electronic numerical integrator and computer.) The ENIAC was developed by two important keystone species, John William Mauchly and J. Presper Eckert Jr. The ENIAC was absolutely humongous; it stood 10 feet tall and occupied 1,000 square feet of floor space. On top of that it weighed in at 30 tons! The major problem with the ENIAC was its reliability. The ENIAC ran on vacuum tubes, and these vacuum tubes constantly burnt out causing people to replace them on an average of 50 times a day. Both Mauchly and Eckert realized that the ENIAC needed major improvement and began working on other designs. Unfortunately due to several members abandoning the project to pursue other jobs their next computer, the EDVAC never really took off. The first commercially successful computer to hit the market was in 1951. The computer was named the UNIVAC. The UNIVAC was manufactured by Remington Rand and was influenced by Eckert and Mauchly. The Univac was 943 cubic feet and ran on serial vacuum tubes. 46 UNIVAC’s were built for government and business uses. The UNIVAC was able to show its superiority over other technological advances like the IBM punch card. Although the UNIVAC was much faster than the punch card it took a year for people to fully accept the UNIVAC. The UNIVAC is also known for predicting the Eisenhower election, thus making it a household name. With the UNIVAC gaining popularity some people began thinking that the computer was the next step towards a better technological future. Tom Watson Jr. was one of the few that saw a great future in computers. After struggling to convince his father that the computer was the next step in business Watson Jr. began development on the IBM 650. While the IBM 650 wasn’t technologically better than the UNIVAC it did sell better. Tom Watson Jr. brought an IBM company which previously declared that computers will have no place in the homes of America to a thriving business. While computers seemed to be doing wonders for businesses it didn’t truly ‘hit home’ until the birth of the internet. The Birth of the Internet Many people forget why the internet was originally formed.

Halal Cosmetic

Name: Abdullah Al-Shuraim ID: 0804461 Group: S3G7 Instructor: Brian Thompson Contents * Executive Summary:3 * Overview of non-food Halal product:11 * Overview of Avon Cosmetics Company:13 * Avon Products:15 * Some of Avon Products:16 * Potential Product Summary20 * Process for Halal Certification21 * The procedure to make it a Halal Product is:22 * The procedure of Halal Certificate:23 Changes or Improvements for Launching Halal Product24 * Define three different market segment for Kuwait market place25 * Mission & Vision and How might be affected by new Halal Product:28 * Providing the same quality of service to existing customers30 * Major Promotional Activities & RMOI:32 * One Year Budget and ROI:36 * Competitors:39 * Communicating the changes in the Current Operations with Introduction of Halal Product:41 * Recommendation:42 * References:43 Executive Summary: 1. Avon Overview:Avon is a very successful and leading global company in the cosmetics industry. It was founded in 1886 by Mr. McConnell. When Mr. McConnell was selling books he used to make his own perfumes and he used to give them to his customers, then he realized that the customers likes his perfume and it was one of the reasons why they are buying his books, so he decided to make his own cosmetics company and now Avon is one of the best cosmetics company in the world. Avon Company was renamed after a river that runs through the English midlands.Avon CEO is Andrea Jung who committed to make Avon the most wanted company by women and also to satisfy the need of women globally. The main product are beauty products and fashion jewelry and also Avon has many brands that comes under the name of Avon such as Avon color, anew, Advance techniques, skin-so-soft, Avon naturals and Mark. Avon is the faster growing market on China and Russia which means they are doing a good and successful business. 2. Recommendation of Halal Product in Kuwait market Launching Halal product in Kuwait will be a very succ essful idea because of many reasons. . Kuwait is an Islamic Market b. Kuwaitis always seeks for Halal product and they are loyal to this type of products c. Kuwait is a trendy market which means word of mouth might make the company one of the biggest company I Kuwait market and by launching Halal product that will be a good reason to make people in Kuwait talk about your products and that will help us to sell more, increase product awareness and get the market attention 3. Who are the three market segments? A. Demographic: Age| 18 – 30| Gender| Females| Income| Above 500 K. D| Religion| Muslims| B. Psychographic:We will be focusing on the interest because women who are interested to attend social meeting and family gathering which are a very important part in our society will be more likely to buy make up because this type of women use it more than others. Also we will be focusing on the opinion because we don’t sell only cosmetics, we sell Halal cosmetics and that mig ht make a difference on people who thinks and believe that Halal product are better than other regular product and we will be focusing on this type of women because they care about the ingredients and how did we make our products.C. Behavioral: We will be focusing on the usage rate because women who use makeup and cosmetics more than other because they have more occasions so these will be focused on and also brand loyalty because there are some women when they like a certain brand of makeup they don’t tend to change it and they became loyal to this brand and this type of women who we are looking for.Also Occasions is one of the important parts of behavioral segment because there are women who don’t use make unless they have an occasion and this type we can satisfy them by offering them promotions for a whole set of cosmetics and they will have the opportunity to buy it and keep it till they use it. 4. What changes and improvement to current organization with launching new Halal product A. Kuwaitis have their own taste in some of the fragrances and perfumes and adding â€Å"Bokhor† smell to the fragrances and perfumes will a very good step in Kuwait Market. B.Also since our products are Halal product we might add some â€Å"Henna† which is a planet with a nice smell and Kuwaitis also put â€Å"Henna† on their hairs often and they believe that it helps the hair to be stronger, better smelling and shiny. C. We must create a website in Arabic so customers can read all of the ingredients and what are our products made of in Arabic so they can trust us and feel safe. D. We will use some Kuwaitis celebrities to represent our makeup and do some commercials for us. E. Customer Service is a very important thing that we have to look after and we will be collecting our customer’s Mobile number r emails so we can inform them if we have any promotions or discounts. F. Since we will be doing some commercials and advertisement for our new Halal product we must have an Arabic advertisement and also an English advertisement. G. We will be publishing flyers that shows how Halal cosmetics are better than regular cosmetics to increase the target market awareness. H. To ensure that the team or the employees are working affectively we will set a commission for each clerk so we can encourage them to work better. 5. ROI and ROMI for new Halal product ROMI: Promotion Method| Promotion Budget|Events Promotions| 5,200 K. D| Media Promotions| 2,600 K. D| Internet Promotions | 750 K. D| Total| 8,550 K. D| Return On Marketing Investment| 17,100 K. D| As we can see the table shows each promotion method budget and also it shows the total budget for the Marketing plan in 8 months including the two pre launch months. It also shows you that the ROMI is 17,100 K. D because what are we planning for is in every 1 K. D we pay for promotions we want to get 2 K. D for example, When we budgeted 5,200 K. D in the Event promotions we want t o make sales of 10,400 K. D and we did that because after making sales of 10,400 K.D we have to pay all of our expenses and we will have the rest as a profit. The best way to make sure that you are making profit is to make sure that the ROMI is 50% or above. ROI: Sales| 133,000 K. D| | COGS| 80,000 K. D| | | | 53,000 K. D| Gross Profit| 53,000 K. D| | Expenses: * Sales Expenses: 13,700 * Operation Expenses: 6,000 * Financial Expenses 5,000| 24,700 K. D | | Net Profit| | 28,300 K. D| This table shows the sales we make for a period of 14 months, how much did we pay for the goods or product we sell and it shows what expenses did we have and how much each one of them cost us.Also as you can see it tells us how much profit we make over one year. We calculate that by taking how much sales we made minis how much did we pay for the product we sells and then we will get the Gross profit. Then we take the Gross Profit minis Total Expenses and we will get the Net Profit which means the money w e make over a period of time which is in our case 14 month. 6. Promotional Activities of New Halal product Main Promotional Activities: Event | October| November| December| January| February| March| April| May| Cost| Exhibitions in Mall| | | | | | | | | 3,200 K. D|Trade Show| | | | | | | | | 2,000 K. D| Media | October| November| December| January| February| March| April| May| Cost| Catalogs | | | | | | | | | 400 K. D| Magazines| | | | | | | | | 600 K. D| Radio| | | | | | | | | 1,200 K. D| Flyers| | | | | | | | | 400 K. D| Internet | October| November| December| January| February| March| April| May| Cost| Social Network| | | | | | | | | 600 K. D| Blogs| | | | | | | | | 150 K. D| One year Promotional Activities: 7. Who and How you will communicate the changes in the company When any company introduce new product there will be many changes in the organization.The successful companies are the companies that focus on the new product and also they still focus on the old product and they know how to communicate the changes that happens to the current operation in the organization. For our company we will have 5 main steps to be able to communicate the changes. Who? 1. Employees 2. Management 3. Board of Directors 4. Clients or customers if necessary How? 1. We must communicate through many channels such as writing, intranet of the organization and training and explain more about the change 2. We have to give enough time for people to ask question and know more about the change 3.We have to clearly explain the Vision, Mission and the objectives of our company 4. Explain the reason of the change clearly and what that might benefit the company and the clients Overview of non-food Halal product: Halal has become a very famous word specially for food industry, Hala could extends non-food products such as personal care, cosmetic, pharmaceutical and other consumers goods. Halal is an Arabic word, meaning lawful, and is the Islamic dietary law that identifies food permitted for Muslims. Non-halal is also referred to in Arabic as Haram (meaning not permissible).Halal word comes from Al. Shareyah law or the religion law. Halal in general means that the food is clean, safe and good quality. In Islam everything is Halal except the harmful things and things that might harm. Also in Islam any food or drink comes in the middle area between halal and haram it’s called ‘Shobha’ and Muslims should avoid consuming Shobha foods and drinks until the label of the food or drink becomes clear. In Malaysia, the definition of halal food is provided by the Malaysian and they have standards of halal food such as storing, handling, ingredients and production.Why does halal products and food are so famous nowadays even in the non-Muslim countries? The answer is because Muslims are all over the world there are Muslims everywhere and they considered a large segment of target market and if we could produce a product that may attract all of the Muslims in o ne spot to my product that will be a very big success to any company and that what many companies tried to do and now it become a very successful business and Halal is recognized world-wide. Kuwait is an Islamic country and it follows the Quran and Shariyah law which means that non-halal products are not allowed in Kuwait.In order to import goods such as personal care, cosmetic, pharmaceutical and other consumer’s goods it should be halal according to the law in Kuwait and Shariyah law. Now cosmetics industry is getting bigger and they are making a very good business in all over the world. And also because people in all over the world have become a very specific about the cosmetics ingredients and caring more about what are they made of, we must come up with a very good solution that insure the customer a better cosmetics ingredients and could attract more consumers to the product and increase the market share and be more widely.Overview of Avon Cosmetics Company: Avon is a l eading global company was founded in1886. Avon caters to the cosmetics demand of women across all over the world. Avon Company follows a certain marketing policy in over than 130 countries through million of Avon representatives. Avon has a unique line of cosmetics product. Most of these products include fashion jewelry, apparel, and beauty product. The well recognized brands launched by Avon are Avon color, anew, Advance techniques, skin-so-soft, Avon naturals, and mark the company has its presence in over 135 countries.It is the faster growing market in china and Russia. Almost all the products are sold to the retail stores. The skin care product line comprises bath and skin lotions, anti-aging cream, perfumes, lipstick, only to name few. Avon is one of the best cosmetics company in the world with over $6 billion in annual revenue. When the company began it began as the California Perfume Company. The founder of Avon cosmetics Company is Mr. David McConnell. He discovers that peop le were buying his books because he was giving them a rose oil perfumes. In 1939, Avon was renamed after a river that runs through he English midlands. Avon produces makeup, bath and skin lotions, anti-aging cream, perfumes, jewelry, clothing, cosmetics and toys. Now Avon products are sold in over 135 countries all over the world.The main target for Avon is women, but even though now they are manufacturing product for children. Although Avon products are sold in shops and retails outlets, but many of them are also sold by being marketed as door to door through â€Å"Avon Ladies† or Avon Representatives. The company chairman and CEO is Andrea Jung, who was promoted to this position in 1999. Avon Strength and weaknesses: * Strength: * It gains a huge profit every year That tells us that Avon is a very successful company and there are many demands on its product * Avon is one of the best names in Cosmetics Industry. Avon is the fastest growing market in China and Russia and that tells us that Avon is one of the best names in Cosmetics Industry.* Avon company has a very successful history Avon was founded in 1886 and they’re still doing business which means they have a very great history and that what makes them still doing business. Avon Cosmetics are high quality cosmetics with a possible price Avon has a big responsibility towards the clients because Avon promised that they will provide the best cosmetics with a very high quality and that consider as a strength and also what makes it better that the price is not expensive. * Avon has a very good reputation in the market. Avon is a well-known company world-wide and it’s a very famous company as we mentioned before its revenue reaches $6billions annually. * Weaknesses: * Avon Fake Product Many companies are selling fake product and pretending that they represent Avon * Internal Operating problems:There was many compliant about Avon because of the Internal operating problems such as order were taken, but not filled, packaging wasn’t enough also the internet wasn’t used as a marketing and selling tool since Andrea Jung changes all the problems and fixed them, however there are few things must be fix ed. * Old Product: Even though Avon are developing new products every year, but there are still product that Avon produce and no one want to buy them and there are some studies that tells us that these old product are causing a loss in the profit because of the wasted money that are spent on the marketing, packaging and buying the supplies . Few Product Variety: As we can see most of the companies that comes to the industry after Avon such as Unilever, and Procter are offering a variety of product, while Avon has a focused product line and they are over focusing on it. Avon Products: Avon cosmetics are famous and they have achieved the bestseller in many countries over the world. Avon products are available in many countries and in many shops in more 130 countrie s all over the world. The ingredients that Avon uses in their product are high quality ingredients and also they have committed to provide Avon clients the best product in the market.Avon believes that all the women in the world deserve the best quality and the best cosmetics product and that what Avon is looking for. Since Avon is a women company as they name their self we believe that their product are meant to be for women and their product is exactly what women all over the world is looking for. Avon has many products and many products line, they have lips, eyes, nail and face cosmetics and also they have beauty tools and beauty gift sets. However, Avon has many brands of their product such as, Anew Beauty, Avon Color, Extra Lasting, Healthy Makeup, Ideal Shade, Jillian Dempsey, NailExpert, Perfect Wear and Smooth Minerals. What makes Avon a very special cosmetics company is that Avon has many healthy product and they are also care about the health so Avon is a part of Breast Ca ncer Crusade and also Avon is against the domestic violence. The people who sells Avon products or Avon representatives are trained very well to know all the ingredients of each product that Avon sells and they have a good products knowledge, so when a customer ask any question or need a recommendations Avon representatives will be more than happy to help him and guide him to the best cosmetics on the planet.Some of Avon Products: The Product Name| Price| Description| Ingredients| Colors| Picture| ANEW Age-Transforming Compact Makeup| $15. 00| With 4D Wrinkles Reverse Technology. Skin looks younger, even after you take makeup off. Minimizes fine lines, wrinkles and age spots. Water-based for ultra-fresh feel. Natural radiant finish. Medium coverage. | WATER COCOS NUCIFERA (COCONUT) FRUIT JUICE OLEA EUROPAEA (OLIVE) LEAF FRUIT EXTRACT BENZYL ALCOHOL NYLON-12 DIMETHICONOL GLUCOSAMINE HCL ALUMINUM DIMYRISTATE TITANIUM DIOXIDE/CI 77891 MICA/CI 77019 IRON OXIDES| | |The Product Name| Pri ce| Description| Ingredients| Colors| Picture| Healthy Makeup Concealer| $8. 00| Radiant color makes your entire look come alive. Healthy Makeup is infused with skin-loving nutrients. | WATER/EAU CYCLOPENTASILOXANE TRIOXAUNDECANEDIOIC ACID PHENYL TRIMETHICONE DIMETHICONE GLYCERIN SODIUM CHLORIDE SORBITAN SESQUIOLEATE ETHYLHEXYL METHOXYCINNAMATE GLYCERYL BEHENATE PEG/PPG-18/18 DIMETHICONE DISTEARDIMONIUM HECTORITE OLEA EUROPAEA (OLIVE) LEAF EXTRACT PYRUS MALUS (APPLE) ROOT EXTRACT PUNICA GRANATUM FRUIT JUICE | | |The Product Name| Price| Description| Ingredients| Colors| Picture| Healthy Makeup Lip Conditioner| $3. 0| Healthy makeup The essence of a beautiful look. A fresh face. Vibrant eyes. Rosy lips. It lets your natural radiance shine through and your true beauty come alive. To your skin’s health and radiant beauty Jillian Dempsey, Avon Global Creative Color Director & Hollywood Makeup Artist| Active IngredientOctinoxate 7. 5% Other Ingredient: DIISOSTEARYL FUMARATE BA RIUM SULFATE SQUALANE POLYBUTENE OZOKERITE MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE DI-C12-15 ALKYL FUMARATE POLYETHYLENE ZEA MAYS (CORN) STARCH CETYL ALCOHOL PETROLATUM PUNICA GRANATUM FRUIT JUICE GLYCINE SOJA (SOYBEAN) OILOLEA EUROPAEA (OLIVE) LEAF EXTRACT ALOE BARBADENSIS LEAF EXTRACT RETINOL COLLAGEN | | | The Product Name| Price| Description| Ingredients| Colors| Picture| Healthy Makeup Lipstick| $9. 00| Healthy makeup†¦the essence of a beautiful look. A fresh face. Vibrant eyes. Rosy lips. It lets your natural radiance shine through†¦and your true beauty come alive. | Active Ingredient: OCTINOXATE 7. 5% Other Ingredients: DIISOSTEARYL FUMARATE SQUALANE POLYBUTENE BARIUM SULFATE OZOKERITE MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE DI-C12-15 ALKYL FUMARATE POLYETHYLENE ZEA MAYS (CORN) STARCH CETYL ALCOHOLPETROLATUM | | | The Product Name| Price| Description| Ingredients| Colors| Picture| AVON PRO Color and Gloss Lip Duo| $10. 00| Luscious shine wrapped in rich color. Lipstick on the outside, lip gloss on the inside. Wear each alone or both together†¦3 looks in one! Multi-dimensional color and shine. Lips look and feel moisturized. Lipstick, . 07 oz. net wt. Lip Gloss| LIPSTICK: RICINUS COMMUNIS (CASTOR) SEED OIL POLYGLYCERYL-2 DIISOSTEARATE SQUALANE GLYCERYL TRIACETYL HYDROXYSTEARATE MYRISTYL LACTATE OZOKERITE MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE LIPGLOSS: DIISOSTEARYL FUMARATETRIISOSTEARYL TRILINOLEATE TRIISOSTEAROYL POLYGLYCERYL-3 DIMER DILINOLEATE POLYGLYCERYL-2 DIISOSTEARATE/IPDI COPOLYMER SUCROSE ACETATE ISOBUTYRATE VP/HEXADECENE COPOLYMER BIS-STEARYL CAPRYLYL GLYCOL | | | Potential Product Summary After studying the market in Kuwait and studied the product of Avon we decided that the products we want to bring to Kuwait are lipsticks and lip treatment products. This type of product has a very big demand in the world especially in the Middle East. A study in 1937 survey revealed that over 50% of teenage girls fought with their pa rents over lipstick.This means that lipsticks have been a very good product for the companies to sell since lipsticks has a strong demand in all over the world. Even in Kuwait, after we studied the market in Kuwait we found that most of the women and girls buy lipstick and they prefer to buy lipstick more than buying any other cosmetics. During the Islamic Golden Age the notable Arab Andalusian cosmetologist Abu al-Qasim al-Zahrawi invented solid lipsticks, which were perfumed sticks rolled and pressed in special molds, and he described them in his Al-Tasrif. That shows us the importance of the rouge and lipsticks in the Arabian Culture.Also after studying the market in Kuwait and the demand of the lipsticks we found that the ages who uses lipstick are from 13-35 years old which means a bigger target market for us and this is a very good number and if we succeeded in getting 20% of the market interesting in our product we will be making a very good sales and making a good number of revenue. Also one of the reasons why did we choose lipsticks is that lipsticks are used everyday not like other cosmetics and make up which are used in a special occasion and that increases the demand of lipsticks in the country pecially in Kuwait because most of the girls and women here they don’t get out of the house unless they have some make up on which shows you the importance of the makeup and cosmetics in Kuwait Market. The last reason why we choose lipsticks and lips treatment product is that Avon Company has many types of lipsticks and many varieties of lipsticks. That’s an advantage for us because we will bring many types of lipsticks so we can satisfy all the needs and wants of the customers who wants lipsticks and we can offer them more than one type.Also we will be bringing eyes products such as eye liner, mascara and eye shadow. These products also have a strong demand in Kuwait market and the eye product is as much important as the lips products. Thatâ⠂¬â„¢s not all, we will also bring some make up special product such as foundation which is so important in Kuwait market since the women use it a lot for wedding and other occasions and also blush because it’s also used in the same occasions and even more. In Kuwait Kuwaitis care about perfumes and fragrances so much and I believe that bringing this product to Kuwait market will be the best choice as a beginning.After we launch these products we will be launching more products such as bath and body product, skin care products and hair care products. Process for Halal Certification Even though there is a long hard procedure to follow in terms to certificate your product as a halal product, but it worth it. First of all since we are going to sell our product in Kuwait and Kuwait is an Islamic country we have to sell a halal product and we can’t sell anything that hasâ€Å"haram† ingredients. Also to have a halal product, this will improve the brand image in the m arket and internationally.Also Halal certificate will help us exploring the cross border trade opportunities and it could obtain us the advantage to be better than our competitors and have a competitor advantage. Halal certificate also will help us attracting more customers not only in Kuwait, but internationally also and Halal insignia is a trustworthy and autonomous and dependable. The procedure to make it a Halal Product is: First of all no food served inside the factory to make sure that the factory is always clean.Second, only Halal Ingredient should be in the product and there are no â€Å"Haram† ingredients in it. To make the product Halal it should be: * Free from Alcohol or wine for food. * If it’s not food the alcohol content in the finished product must be less than 0. 5%, but it is better to keep it less than 0. 01%. * Free from filth * Free from animal part, except what has been approved as â€Å"Halal†. * Free from animal fat such as, enzyme, emuls ifier and other fats except what is â€Å"Halal†. * Free from pork or dogThis table shows the Halal and Haram ingredients and also it shows â€Å"Mashbooh† ingredients which mean it is not clear yet if it’s Halal or Haram, but it would be better if we did not use it. Ingredient| Status| Ingredient| Status| Alcohol| Haram| Hydrolysed Animal Protein| Mashbooh| Ammonium Chloride | Halal| Lard| Haram| Animal Fat | Haram| Leavenings| Halal| Animal Shortening | Haram| Lecithin (commercial) | Halal| Ascorbic Acid | Halal| Malt| Halal| Bacon (Pork) | Haram| Molasses| Halal| BHT| Halal| Monoglycerides| Mashbooh|Cholesterol| Mashbooh| Oxalic Acid | Halal| Collagen (Pork)| Haram| Partially Hydrogenated Vegetable Oil | Halal| Dextrin / Dextrose | Halal| Pepsin| Mashbooh| Dicalcium Phosphate | Halal| Phospholipid| Mashbooh| Diglyceride| Mashbooh| Phosphoric Acid | Halal| Diglyceride (Plant) | Halal| Pork| Haram| Enzyme| Mashbooh| Potassium Bromade| Halal| Ergocalciferol| Hal al| Potassium Citrate | Mashbooh| Ethoxylated Mono/ Di Glyceride | Mashbooh| Propionic Acid | Halal| Fatty Acid | Mashbooh| Renin / Rennet | Mashbooh| Fungal Protease Enzyme | Halal| Shortening| Mashbooh|Gelatin / Kosher Gelatin | Haram| Soya Protein | Halal| The above is a list of some of the known ingredients only. Source : Islamic Food and Nutrition Council of America| The procedure of Halal Certificate: First we have to fill the application forms and supporting documents includes a detailed of the company’s profile and the local authority’s license, also we have to inform them with all the ingredients that in the product, the address of the manufacture and the name or the suppliers of the ingredients name and address.Also the original status of ingredients, packaging materials, manufactures process and procedures. Second, we have to pay full payment of the certification fees before the inspection and we have to succeed in the physical site inspection includes inspe ction of storage, ingredients, production, general hygiene and quality control. Third, a report will be sent to the evaluation committee and recommendation and then the report will be tabled and evaluated by a committee for issuing Halal Certificate.Then they will give us a validity period of the certificate is only for two years. Then it will be carried out the Halal conformity through inspection, constant monitoring by surprise visit or calling the companies involved. Changes or Improvements for Launching Halal Product Because Kuwait market is an Islamic Market and they follow the rules of â€Å"Alshariyah† that means they usually eat, drink, wear and buy Halal products and the demand on Halal product is huge.Also on the other hand the demand in Kuwait market for the cosmetics is also huge and strong as in Kuwait cosmetics is used every day and its one of the important priority for women and teenagers in Kuwait. If we could take a product with a high demand on it such as co smetics and turn it to Halal cosmetics and also introduce it in an Islamic market such as Kuwait market, you will be doing an excellent business. If we see the demand and supply we will find that the demand of Kuwait market is cosmetics product and they are also demanding Halal product, but unfortunately they didn’t have the opportunity to find Halal cosmetics.Now we will be supplying their demand by offering them Halal cosmetics and if we just monitor the marketing mix well we will be doing a very good business in this market. Every business has its own special marketing plan and strategy to attract the customer and to grab their attention. Every company has its own way how to make the product and all of the marketing mix works with each other in terms to be successful company and to make more sales and profit.There is one important thing that not many of us might be aware of it, which is there might be some changes required to be successful in that market and as we know not all the markets are the same and any strategy that works in a certain place or market might not work in another place. For example when Cheetos Company for cheese curl wanted to expand in China they did not study the market well and after introducing the product in china they was shocked with the big failure they have faced. The reason why Cheetos Company failed in this market is because they didn’t do some changes.In China cheese curl is not famous and even though when they tried it they didn’t like it. After Cheetos company realized the problem they have done a research to find what are the best flavor for China market and they find that Strawberry, blueberry and BBQ flavored are the best to suit this market and when they changed the flavor they succeeded in this market. For our business we also will make some changes since we studied the market well and we think these changes will attract more customers to our business and make it a successful business. 1.Kuwaitis have their own taste in some of the fragrances and perfumes and adding â€Å"Bokhor† smell to the fragrances and perfumes will a very good step in Kuwait Market. 2. Also since our products are Halal product we might add some â€Å"Henna† which is a planet with a nice smell and Kuwaitis also put â€Å"Henna† on their hairs often and they believe that it helps the hair to be stronger, better smelling and shiny. 3. We must create a website in Arabic so customers can read all of the ingredients and what are our products made of in Arabic so they can trust us and feel safe. 4.We will use some Kuwaitis celebrities to represent our makeup and do some commercials for us. 5. Customer Service is a very important thing that we have to look after and we will be collecting our customer’s Mobile number or emails so we can inform them if we have any promotions or discounts. 6. Since we will be doing some commercials and advertisement for our new Halal product we must ha ve an Arabic advertisement and also an English advertisement. 7. We will be publishing flyers that shows how Halal cosmetics are better than regular cosmetics to increase the target market awareness. 8.To ensure that the team or the employees are working affectively we will set a commission for each clerk so we can encourage them to work better. Define three different market segment for Kuwait market place Before we complete our study we should divide the customers into different categories, so we can know what are the expected demands are and so we can meet need or want of these customers. Since satisfying all the customers is almost impossible, so we have to divide the customers into different groups and after dividing them we have to select a part and try to meet the need and want of this part.Now how can we divide the market or split it? We can group the customers based on 3 main groups 1. Geographic 2. Demographic 3. Psychographic 4. Behavioral Now I will discuss three of the s egments and I will rank them based on their viability and likely contribution to the business. 1. Demographic: Age| 18 – 30| Gender| Females| Income| Above 500 K. D| Religion| Muslims| We choose the age of 18-30 because from 18- 25 are likely to buy most of our products and because most of them are in Colleges and universities they will use it more.And from 25-30 are likely to go for weddings and in Kuwait they must have makeup on them when they are going to wedding and that why we will be focusing on this age group. Cosmetics are used by females and also Avon Company is a women company so we will be focusing on women and tries to satisfy their needs and wants. The income should be above 500 K. D because women who have an income which is below 500 K. D will not be able to buy from Avon because they will have a more important priority to do with their salaries and they will prefer to buy from other shops that cheaper than Avon. 2. Psychographic:We will be focusing on the inter est because women who are interested to attend social meeting and family gathering which are a very important part in our society will be more likely to buy make up because this type of women use it more than others. Also we will be focusing on the opinion because we don’t sell only cosmetics, we sell Halal cosmetics and that might make a difference on people who thinks and believe that Halal product are better than other regular product and we will be focusing on this type of women because they care about the ingredients and how did we make our products. . Behavioral: We will be focusing on the usage rate because women who use makeup and cosmetics more than other because they have more occasions so these will be focused on and also brand loyalty because there are some women when they like a certain brand of makeup they don’t tend to change it and they became loyal to this brand and this type of women who we are looking for.Also Occasions is one of the important parts of behavioral segment because there are women who don’t use make unless they have an occasion and this type we can satisfy them by offering them promotions for a whole set of cosmetics and they will have the opportunity to buy it and keep it till they use it. Which segments are likely to purchase our product?Now if we want to see which segment is more likely to buy my product and ranking them from one to three, Number one will be Demographic segment because they are likely to buy my products since the religion is included and Halal product means that this product is the best product for Muslims and also because they are women and the age of 18-30 is the best age to buy from us.Second, Psychographic women who are interested in family gathering and social meeting and gathering are likely to buy our product more than the others because they use the makeup more than others and those whom we want to attract and they will be likely to buy our product because we can offer them speci al discount and promotions if they visited us more and more.The last one is Behavioral because women who uses the cosmetics based on usage rate and brand loyalty won’t buy our product so much because cosmetics products isn’t used for one day, it’s used for a period of time and we want women who use more so they will buy more and this is the reason why behavioral segment comes in the last place. After segmenting the market, now we can say that our best customer is a Muslim women between 18-26 years old who is interested in social activities and meeting and also interested in family gathering with an income above 500 K.D and she thinks that Halal cosmetics are better than regular cosmetics because they don’t have Haram ingredients and it is been produced and manufacture in a better way. Mission & Vision and How might be affected by new Halal Product: Avon Vision: To be the company that best understands and satisfies the product, service and self-fulfill ment needs of women—globally. Avon’s Mission: The Global Beauty Leader Avon Company will build a unique portfolio of beauty and related brands, striving to surpass their competitors in quality, innovation, and value, and elevating our image to become the world’s most trusted beauty company.The Women’s Choice for Buying Avon Company will become the shopping destination for women, providing a personal, high-touch experience that helps create lifelong customer relationships. The Premier Direct Seller Avon Company will expand their presence in direct selling, empowering women to achieve economic independence by offering them a superior earnings opportunity as well as recognition, service and support, making it easy and rewarding to be affiliated with Avon. The Best Place to WorkAvon Company will be known for their leadership edge, including their passion for high standards, their respect for diversity, and their commitment to create exceptional opportunities for professional growth so that associates can fulfill their highest potential. The Largest Women’s Foundation Avon Company will be a committed global champion for the health and well-being of women through philanthropic efforts, with a special focus on breast cancer, domestic violence and women’s empowerment. The Most Admired CompanyAvon Company will deliver superior returns to our shareholders by tirelessly pursuing new growth opportunities while maintaining our commitment to be a socially responsible, ethical company that is watched and emulated as a model of success. When Avon Company introduced the Halal cosmetics many things were changed in the Vision and the Mission of the company. This step has given the company an opportunity to prove that Avon Company is a real Women Company and they care about women. By introducing Halal product they have attract more customers to their brand name.Every company has its own Vision and Mission and now we will see what did the Halal cosmetics change in the Vision and the Mission? Halal cosmetics have changed the company to be a better company that cares about all the religions and try to have the best ingredients and satisfy the women needs globally. By providing Halal cosmetics Avon proved what they have promised when they said they wanted â€Å"To be the Company that best understands and satisfies the product, service and self-fulfillment needs of women— globally. Halal products have worked in make the Avon Company image better and trustworthy and also it helps the company with their mission such as being the most admired company and also by introducing Halal product to the company they’re achieving their mission to be the largest women’s foundation and the women choice of buying and to be the global beauty leader. Providing the same quality of service to existing customers Customer service is a very important part that we have to focus on because customer service is in every purch ase the customer does.We all have stories with bad customer service and good customer service and we used to share it with others. We know that word of mouth could be the reason why customers always come back for your store or company or it could be a reason of loosing many customers by treating them poorly. Warren Buffett said: â€Å"It takes 20 years to build a reputation and five minutes to ruin it. To be honest with the customers is the best way to ensure a good customer service.Being honest with the customers and communicating with the customers when there is any mistake that happens ensures you that the mistake will never happen again and this is an advantage of being honest. There are few steps if we follow them we will continue to provide continued quality of service. 1. Response quickly When something goes wrong we have to quickly call the customer and explain him what happened and explain him our company’s mistake.If We have to communicate with a large number of cu stomers, then we have to send them an email explaining them what’s the company’s mistake and we will send them an email because it’s faster if we are communicating with a large number of customers. 2. Set a Realistic Expectation If we promised the customers something that didn’t delivered as we promised, the customers will feel disappointed and we will lose their trust in our words and promises, so we must do what we have committed to do even if it takes some arm wrestling with other departments who want to launch a product to the market before its been ready. . Respect The customers are so important to any company, without them we will not have any company, so all of our staff should love the customers even though there are some customers who will push the limits, but with the philosophy of respecting our customer and appreciating him we will get the customers satisfaction and we will be providing good customer service. From Gandhi, â€Å"We must become the change we want to see in the world. † How could we know if the customers are satisfied with our customer service or no? We have many ways to see if the customers are satisfied or no.First, after purchasing we can ask them to do a survey for us and also by doing an annual survey is a good way to ask. Also a follow up calls from the call center department will be a good idea. Measuring our services is an important thing to do because it gives us the opportunity to improve our company performance or even to save our company of losing. We will do some steps to know if customers are satisfied or no. How can we keep the customer satisfied? We can keep the customer happy and satisfied by following also several rules.If we follow these rules we will be able to satisfy the customers and ensure that they are happy with our services. 1. Service level: For the call center the first call is just like the first impression for the customer. The customers will know if the service is good or bad from the first call. Also for the shipment and delivery we must give a very good impression for the customer from the first day. 2. Response time: The response time is a very important tool we should use to ensure that our customers are satisfied and what we mean by response time is that when any customer has a question we should answer him as soon as possible.This will help us to keep the customers satisfied. 3. Give the customer his time: Some of the companies tell their agents to keep the calls short, but this is not helping the company because this might send a wrong message to the customer, so we will be giving the customer plenty of time to feel free to ask about anything he want and also our agent will give the customers a full detailed answers. After doing all these steps we will be sure that we are provide the same quality of service to existing customers with the introduction of the new Halal product.Major Promotional Activities & RMOI: This table shows our pro motion major activities and also it shows which promotion we will use in each month before launching the product and after launching the product. We have choose three main promotions activities section and under each of them we have choose a certain promotions ways that we thinks it best deliver our message to our target market. | October| November| December| January| February| March| April| May| Events & Exhibitions| | | | | | | | | Media| | | | | | | | | Internet| | | | | | | | |We will be launching the product in December 2012. In October and November these two months are pre launch months and we will be doing some exhibitions and advertisement on these two months to create product awareness before launching it. When we launch the product we want to reach the highest number of target market so we will be using the three major promotions to reach our target market on December. Event | October| November| December| January| February| March| April| May| Cost| Exhibitions in Mall| | | | | | | | | 3,200 K. D|Trade Show| | | | | | | | | 2,000 K. D| For the Event we will be using this promotion in October before launching the product, December when we launch the product, January, March and May. We will be using two types of Events promotions. The first one is Exhibition in malls such as Avenues, Marina Mall and Al Fanar Mall. The second one is the Trade show where there are some exhibitions for cosmetics brand where many cosmetics brand rent a booth and promote their product. This table will show you what Event promotions we will use and when. Media October| November| December| January| February| March| April| May| Cost| Catalogs | | | | | | | | | 400 K. D| Magazines| | | | | | | | | 600 K. D| Radio| | | | | | | | | 1,200 K. D| Flyers| | | | | | | | | 400 K. D| For the Media Promotions we will be using 4 types of media. The first thing we will be printing some Catalogs of our product and a brief description of our company and what are the Halal Products. The se cond thing we will be doing some advertisement in some Magazine that targeted the women such as Laki Magazine, Al-Mara’a Magazine and Sayedati Magazine.Also Radio is a good way to advertise for such a product, we will be doing some commercial advertisements in Marina FM because there is a study that said 78% of the channel listeners are females and that was said during one of the programs in Marina FM. Also flyers will be printed and we will be publishing them in some salons and Malls. Internet | October| November| December| January| February| March| April| May| Cost| Social Network| | | | | | | | | 600 K. D| Blogs| | | | | | | | | 150 K. D| For the Internet Promotions we will be using two methods.First we will be using Social Networks such as Facebook, Twitter, MySpace and YouTube. We choose this method because nowadays many people are being a part in the social networks websites and in Kuwait it has been a very attractive way to reach your target market. Also some of the so cial networks could offer you to advertise just for your target market. For example, if your target market is female age from 18 to 30 and their interests are Cosmetics, The social network can advertise your promotion just for the target you choose.The second method we will be using is Blogs since now many people are interested in blogs and they can share their opinion and get new ideas. This method might be used to educate our target market about Halal Product and also we might use it to tell more about our products and company. This is table shows our promotional budget for 8 month before and after launching the product and also we have mention the expected ROMI for these 8 months. Promotion Method| Promotion Budget| Events Promotions| 5,200 K. D| Media Promotions| 2,600 K. D| Internet Promotions | 750 K. D| Total| 8,550 K. D|Return On Marketing Investment| 17,100 K. D| As we can see the last table shows each promotion method budget and also it shows the total budget for the Marke ting plan in 8 months including the two pre launch months. It also shows you that the ROMI is 17,100 K. D because what are we planning for is in every 1 K. D we pay for promotions we want to get 2 K. D for example, When we budgeted 5,200 K. D in the Event promotions we want to make sales of 10,400 K. D and we did that because after making sales of 10,400 K. D we have to pay all of our expenses and we will have the rest as a profit.The best way to make sure that you are making profit is to make sure that the ROMI is 50% or above. One Year Budget and ROI: This table shows which promotions we are going to use for a period of 14 months include the two months of the pre launch period. This table shows in details which promotion we are going to use and when also it shows how much each promotion cost. Promotion Method| Promotion Budget For one year + Pre launch 2 months | Events Promotions| 7,000 K. D| Media Promotions| 3,800 K. D| Internet Promotions | 1,400 K. D| Educational Promotions| 1,500 K. D| Total| 13,700 K.D| Return On Marketing Investment| 27,400 K. D| This table shows the promotional budget for a period of 14 months including the 2 months before launching the product. As we mentioned before in the report we always assume that our return on investment will be the double because we usually set a plan to get 2 K. D for every 1 K. D we invest in promotions and marketing. Sales| 133,000 K. D| | COGS| 80,000 K. D| | | | 53,000 K. D| Gross Profit| 53,000 K. D| | Expenses: * Sales Expenses: 13,700 * Operation Expenses: 6,000 * Financial Expenses 5,000| 24,700 K.D | | Net Profit| | 28,300 K. D| This table shows the sales we make for a period of 14 months, how much did we pay for the goods or product we sell and it shows what expenses did we have and how much each one of them cost us. Also as you can see it tells us how much profit we make over one year. We calculate that by taking how much sales we made minis how much did we pay for the product we sells and then w e will get the Gross profit. Then we take the Gross Profit minis Total Expenses and we will get the Net Profit which means the money we make over a period of time which is in our case 14 month.Competitors: MAC: MAC Company is one of the best names in the cosmetics industry. MAC Company was founded in 1984 in Toronto, Canada by Frank Toskan and Frank Angelo. The MAC is a short cut of Make-up Art Cosmetics, but its known world-wide as MAC. Frank Angelo was a beauty salon owner and he come up with a makeup line that would be well with photography. The two owners use to cook the cosmetics in their own kitchen and most of their clients were artist, models, photographer. Strength: * Strong Brand Name * Brand Loyalty * Many Branches in KuwaitWeaknesses: * Uncomfortable products * Potential skin irritants products * No anti-blemish products * Poor customer service * Not many Advertisement L’Oreal: L’Oreal is the world largest cosmetics and Beauty Company. It was founded in 190 9 by the French chemist Eugene Schuller in France. L’Oreal has a variety of products such as hair color, skin care, sun protection, makeup, perfumes and hair care. L’Oreal reached the top 100 Brand in the industry which means it is one of the leading cosmetics company in the cosmetics industry. Strength: Many distribution channels sells their products in Kuwait, but they don't have a store here * Many Advertisement * Many varieties of products line * Many products for men * Their product almost in every super market in Kuwait Weaknesses: * No experts in Makeup and no makeup artist * No store for L'Oreal they only supply other stores with their products * They are focusing on hair product and less focusing in cosmetics Threats: There are few threats that our company is facing from MAC and L'Oreal. 1. They have a good customer base Customers prefer to try something have been in the market for long time then trying new thing specially for cosmetics products so it might be hard for us to attract and get customers interested in our product 2. They might do promotions or discounts on the time we launch our product * They may fail our product launching because they might do discounts or huge promotions on the same time we launch our product in and that could distract the customers for noticing our products 3. They might introduce Halal Product Our competitive advantage is that we have Halal products, if they produce Halal products and launch it in Kuwait most of the customers will buy from them since they are well-known and have a big customer's base. Communicating the changes in the Current Operations with Introduction of Halal Product: When any company introduce new product there will be many changes in the organization. The successful companies are the companies that focus on the new product and also they still focus on the old product and they know how to communicate the changes that happens to the current operation in the organization.For our compa ny we will have 5 main steps to be able to communicate the changes. Who? 5. Employees 6. Management 7. Board of Directors 8. Clients or customers if necessary How? 5. We must communicate through many channels such as writing, intranet of the organization and training and explain more about the change 6. We have to give enough time for people to ask question and know more about the change 7. We have to clearly explain the Vision, Mission and the objectives of our company 8.Explain the reason of the change clearly and what that might benefit the company and the clients If we follow these 4 steps, we will be able to make a very good communication and all the people who works in the company will know why we are changing and how we will change and when also, so they will be on track with any step the company does and they will help to make the introduction of Halal product more successful. Recommendation: Avon Company is a very successful company in the cosmetics industry and it has a ve ry long history in the industry.Avon products are in more than 130 countries and that show us how big and successful the company is. I believe that Avon Company will make a huge success in Kuwait and even in the Middle East because Avon has the perfect products that satisfy the needs of Kuwait market the Middle East market. The Vision of Avon is to be the company that satisfies the needs of the women internationally and globally and by introducing Halal product they are proving to the people that Avon is the Number 1 Company that understands the women need and try to provide the products that satisfy that need.The introduction of Halal Product will make a big change in the marker. Kuwait market is small and Kuwait community is also small and a word of mouth in Kuwait is doing a great job for the companies and organizations. By introducing Halal Product we will get the Kuwait market attention and many people will be talking about it and we will have very good product awareness by wor d of mouth and we will make a big success in this market since it’s an Islamic market and they are trendy people who like to try new things. References: http://en. wikipedia. rg/wiki/Halal http://www. npros. com/dir/avon/ http://www. avoncompany. com/aboutavon/index. html http://licence2halal. com/our-services/ http://www. malaysiahalalfoods. com/ingredients. html http://www. halaljournal. com/article/194/jakim-halal-certification-details http://www. scribd. com/doc/26155318/New-Product-Development-Strategy http://managementhelp. org/fp_progs/mkt_mod/market. htm http://managementhelp. org/fp_progs/mkt_mod/mrk_nlyz. htm http://www. netmba. com/marketing/market/segmentation/ http://samehar. wordpress. com/2006/05/29/a223/